100% PURE™ isn’t just our name. Or just our ingredient list. 100% PURE™ is a commitment to producing the purest, healthiest products and educating everyone on why being 100% PURE™ is so important. We strive to live with compassion, kindness and empathy; to be environmentally sustainable and to improve the lives of 6 billion people and animals while also being charitable and giving back to our global community.

Our Natural Ingredients:

Guaranteed PURE
All 100% PURE™ formulations adhere to strict purity standards and will never contain harsh or toxic ingredients

Naturally Pigmented
We source our pigments from fruit, vegetables, tea, and cocoa to avoid commonly used FD&C colorants and heavy metal dyes

Completely Cruelty-Free
Our commitment to animal welfare means that we will never, EVER test on animals – and that our products will always be certified cruelty-free

Ingredient Sourcing
We go through a painstaking process to make sure each ingredient sourced is never animal sourced

How We Define Natural:
An ingredient or formula composed of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing

How We’re Making a Difference

Our core mission is rooted in improving the lives of humans and animals across the globe. That’s why we partner with inspiring and innovative charities, to take action in the name of a healthier, happier global community.

226681 Meals donated to shelter dogs

What We Give

Why Dog Food?

One of our chief missions is to improve the lives of animals across the globe. We chose to provide hearty, nutritious vegan meals to shelter dogs in China — these animals often face abandonment, cruelty, and even death in the dog meat trade.

Why Vegan Food?

Dogs can sustain optimal health while reducing inflammation, digestive issues, and the risk of certain cancers with a vitamin-rich vegan diet. Vegan dog food is also cruelty-free, and proven to be far more sustainable for the environment than animal-based food.

What’s the Impact?

One bowl of vegan dog food can save: 60sq feet of rainforest, 90lb of grain, 2,000 gallons of water, the lives of at least 2 livestock animals, and 1 hungry dog each day.

389714 Trees donated

What We Give
1 ORDER = 1 Tree

Why Trees?

One of our foremost missions is to improve the lives and wellbeing of those within our global community. By supporting the visionary mission of Trees for the Future, we can help to cultivate thriving, healthy communities – one tree at a time.

Why Trees for the Future?

This organization is more than just a charity. They work closely with small farms and families to end poverty and hunger within their communities, through empowerment and innovation. Their revitalizing, stabilizing, and planning projects center around the growth of new trees – donated by you!

What’s the Impact?

The trees donated to these communities have the power to positively impact a family’s lives forever. These new growths provide families with sustainable food sources, livestock feed, products to sell, wood for fuel, and a 400% increase in their annual income within 4 years.

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Ethic Earth™