“At AESTETHIC, we want to see the beauty of the clothes extended to the lives of the ones who make them, extended to the environment where they are made from. Here, sustainability and ethic are not traded for fashion but rather the three interweave in every part of each aspect. Forever enshrining the purest things planet has to offer, we create timeless pieces for those who care about aesthetics, ethics and all earth foaming diversities. Constantly, consistently, continually incorporation all those values in every detailed aspects of our brand, from the raw materials to the clothes tags and everything in between.” – Lucie Azari – Founder and Creative Director
Our mission is to provide an example that another way is desirable. At Aestethic, modern luxury is not solely defined by a label and a number, but rather the actual value and meaning of the garment.
We aspire to contribute to the change of the current toxic system of overproduction and consumption that has made fashion one of the cruelest industries and largest polluters in the world.
Therefore we put the accessibility of our products ahead of our business profitability in order to promote ethical, organic, and sustainable clothing and demonstrate that, if cared for, it is financially achievable.
Aestethic is nurtured to be a natural and clean brand. Every aspect of the brand were consciously thought to be the purest possible.
Truly achieving an ecosystem of true sustainability is a multifactorial recipe, not only focusing on a few aspects, the entire process needs to be clean. We design, develop, and manufacture into that premise.
This implies consciousness toward all the detailed elements of the entire supply chain, production processes, and product afterlife. Our aim is to create a cascade of sustainable practices that flows smoothly throughout.
Each piece is designed with high longevity, non- toxicity, resource efficiency, biodegradability and ethics in mind.
Discover what sets us apart.
Sustainability and Ethics
Natural and Certified Organic Materials
We believe it is important to be conscious of where your clothes are made, but also what they are made with.
We select every single material carefully, consciously, mindfully, ensuring each one is the finest quality, produced organically in the highest standards, to meet your sustainable and ethical ideals.
Nature is at the essence of AESTETHIC, every fabric we craft from comes from the earth. Our pieces are made from plant based mono material fabrics produced from organic agriculture which are not genetically modified (GMO). They have been grown without any chemical pesticides, insecticides and respect the environment, animals, workers, and your health.
We focus on a holistic process that puts sustainability first. Following that premises never will we use non biodegradable, non organic, or cheap petroleum-based synthetic materials such as polyester, nylon or acrylic, even recycled they are toxic, polluting and when washed, release fibrous micro-plastics which persist in the environment and never degrade.
We collaborate with certified French producers providing us with high quality natural and organic fabrics. All the fabrics are GOTS certified by Ecocert, the French certification institute.
Organic and Chemical Free
It is estimated that around 8000 synthetic chemicals are used in the apparel and garment industry. They are causing serious health hazards to the people working with them as well as ending up in the freshwater systems and polluting them.
Conventional non-cotton production makes significant use of phosphorous-based fertilisers and nitrogen, as well as pesticides insecticides and herbicides.
Harmful chemicals are used in the dyeing, processing and finishing of products, many of them highly polluting and toxic.
The majority of fabric colorants are AZO dyes, releasing chemicals when the fabric is in contact with the skin. Polyester and recycled polyester are often dyed with Chlorobenzenes once again highly toxic. Furthermore, Perfluorinated chemicals, formaldehydes and chlorinated paraffins are widely used in finishing processes.
“Organic” or “Recycled” means nothing if, in time, those chemicals are used to turn these raw materials into final products. At AESTETHIC we do not use ANY chemicals. Our first collection Ethereal is an ode to nature, where the natural organic colour of the fabrics has been magnified and celebrated.
All dyes used in our future collections for the making of our products will be certified, plant based, non toxic, sustainable and allergy friendly.
Made in England
Transparency and Traceability
We are committed to be a truly transparent brand. We believe that genuine transparency is crucial to protect customers from greenwashing and stop those trying to benefit from the growing demand for sustainable and ethical clothing.
There is always more to tell that meets the eye. Every garment has its story and we share it, by communicating all the information related to our pieces from start to finish.
Traceability is essential to transparency. Every garment will come with its envelope containing all the information related to each stage of the life of our product, from where the materials are sourced, to where it was crafted, by whom and under what conditions.
Local, Responsible & Zero Waste Manufacturing
“celebrating, promoting and preserving British know how”
Every single one of our garments is responsibly designed, developed and crafted in London in compliance with strict ethical and sustainable principles.
We are proud to partner with British manufacturer sharing our search for quality, our ethos and our love for the planet.
Some of the responsible, sustainable manufacturing and eco friendly highlights of the manufacturing process are :
• Employ a vigilant and robust recycling process, 100 percent of unusable textile off-cuts are recycled into new materials such as insulation, sports equipment filler and carpet underlay, ensuring a zero waste manufacturing.
• Factory floor offcuts are converted to biofuel to power the factory in order to achieve the aim of carbon neutrality.
• Energy saving servo motors on all equipment (80-90 per cent saving to traditional clutch motors).
• Energy saving LED low energy lighting in all factory divisions (70-80 per cent energy saving to traditional lighting).
Today, brands are primarily based on a linear model economy, resources are extracted from the earth, turned into products and then thrown away. They are occasionally recycled or reused in some ways, but at the end it is “take, make, dispose”.
We design with the desire for each piece to be circulated responsibly in society as long as possible. Our collections are created with circularity in mind from design decisions, the selection of raw mono-materials to the afterlife of the final piece.
Our regenerative “ take, make, repair” model sits as an antipode to the traditional linear model of ‘take, make, dispose’ – our model is crucially aimed at minimising waste and maximising resources.
LESS IS MORE
We are part of the slow fashion movement. Our capsule collections are locally produced in small- batch quantities by an ethical British manufacturer with a zero-waste policy.
We believe in designs which are timeless and impeccably made, that can stay with you eternally. This is reflected in our development phase where careful design decisions are made for your garments to last for years.
Plant Based and Vegan
Many brands use the term vegan as a marketing tool to sell cheap plastic and synthetics derived from oil. Many millions of animals are exploited by the fashion industry every year, including 1.1 million sheep and 1.6 million cows for wool and leather.
At Aestethic London we truly care, our love for animals is genuine, we eat vegan and dress vegan.
We create with the desire to provide pieces crafted from the finest organically grown plant-based materials to offer individuals who appreciate superior quality another choice, a cruelty free one. Each collection is created with carefully selected innovative natural materials to create a meaningful vegan wardrobe, interweaving luxury, comfort and design.
For our packaging, we choose our suppliers according to the same principles that had guided us for every choice regarding our supply chain.
Our boxes are FSC certified and are Made in England from 90% recycled materials, they are fully recyclable and biodegradable.
Our tissue paper and stickers are handmade in Manchester from recyclable, biodegradable and compostable plain paper.
Our clothes’ tags are FSC certified and are produced with 100% green energy from remnants of corn. Our size/care instructions labels are handmade from GOTS certified organic cotton off-cuts from the production stage and are attached by 100% GOTS certified organic cotton twines.
Our envelopes and cards are uncoated, FSC certified and are manufactured in England from recycled materials.