Our Origin Story: As told by CEO, Ada Polla
Alchimie Forever does not exist because one day my father, Dr. Luigi L. Polla, sat at his desk and decided to start a skincare brand.
Alchimie Forever does not exist because a consultant ran focus groups, identified white space in the market, raised some money, and created a business.
Alchimie Forever exists because my father is a softie and can’t stand to see children suffer.
Alchimie Forever exists because 30+ years ago, my father couldn’t find the perfect product to help heal the skin of his young patients post procedure.
Let me tell you our “origin story.” (Thanks, Marc Ross, for teaching me this terminology.)
My father opened his dermatology practice in Geneva, Switzerland, in 1986, and was the first dermatologist to offer pulsed dye laser technology to treat children suffering from Port Wine Stains and hemangiomas. Parents brought their children from near and far to have Dad erase these debilitating birthmarks, an endeavor that required numerous treatments over a period of months, sometimes years.
I was already working with my father back then (at the front desk) and I remember hearing the children crying from the pain, as the laser treatment created heat and discomfort, redness and inflammation, and a burning sensation. And if there is something my father can’t stand, it is a child in pain (he switched his medical specialization from pediatrics to dermatology after realizing he could not handle seeing terminally ill children). He needed a product to help make them feel better – to help heal their skin.
Not finding the right product, he created his own “recipe.” He would send his patients’ parents to a neighborhood pharmacy with a compounding prescription, the pharmacist would whip up a magical product in little white jars right there and then, and the child would stop crying. The prescription was for what is known today as our Kantic® Brightening moisture mask. This compounded product, meant to help heal the kids’ skin post procedure, smelled so good that the mothers ended up also using it, and asking for more at the follow-up appointment: “it makes my skin glow,” they would say. For their convenience, we ended up “pre-making” the product.
One product led to another, and to another, and finally to the brand that became Alchimie Forever.
Alchimie Forever exists because of what is still our hero product, our Kantic® Brightening moisture mask.
Long before this mask had a name, it had a loyal following.
Long before we had a brand, we had skin care solutions.
Long before we had a business, we had a mission.
We believe that your skin is the mirror of your soul, and that taking care of your skin daily, effectively, gently, is essential to your self care. Self care through skin care.
Building on the heritage of our Swiss medical aesthetic institute and our commitment to pioneering dermatological advances, we create skin care products that provide visible results with a touch of magic. Our Swiss family business stands for excellence in everything we do. Looking good, means feeling good, means doing good.
Be your beautiful self.
Every Day. Forever.
The origin of Alchimie Forever is based on the need for post-procedure skincare formulated to immediately treat sensitized skin and accentuate anti-aging benefits long term. This conviction directed our brand’s progression as effective yet gentle formulations utilizing the latest in Alchimie Antioxidant Technology, supporting visible results for all skin types, especially sensitive.
Scientific integrity is at the heart of Alchimie Forever. The Polla family’s dedication to the development of anti-aging technologies, research of antioxidants, and the use of lasers in dermatology led to the creation of Alchimie Forever. We firmly believe that healthy, youthful looking skin, can be achieved using safe, effective botanicals, combined with safe, effective synthetics.
Alchimie Forever is a family owned and operated business devoted to customer service at the highest level. We promise the benefits of a privately owned company blended with the professionalism of a large corporation. It is as simple as giving our partners a personal touch in every experience. We call it the Forever Commitment.
What “Clean” means to us
Let us start by telling you what “Clean” does not mean to us. It does not mean 100% natural or organic – indeed, we are neither. Alchimie Forever is the brainchild of a world-class dermatologist based in Switzerland, Dr. Luigi L. Polla. He is a Western-trained medical doctor with 40+ years of experience. He believes that both (some) lab-made synthetics and (some) botanicals are safe and effective for use in skin care. This harmony between the best and safest synthetics and the best and safest botanicals is at the core of our formulation strategy.
From the start, Alchimie Forever® has been about safety and efficacy over source.
We are transparent, authentic, and accountable to science.
We strive to make our products as efficacious and as pure as possible – recognizing that the body of knowledge in our industry evolves and changes.
We are 100% vegan.
We are cruelty-free, certified by PETA and Leaping Bunny. (As a side note, animal testing in cosmetics is prohibited by European regulatory bodies – on both ingredients and finished products).
We abide by the European and Swiss FDA-equivalents, and REACH regulation (meaning we do not use the 1,000+ ingredients prohibited by European cosmetics regulatory bodies).
We are paraben-free. We strongly believe that an effective preservative system is key to safe cosmetics formulations and use the following lab-made preservatives to ensure no mold, yeast, or bacteria grow in our formulations: Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Chlorephenesin. We do not use Phenoxyethanol.
We are sulfate-free.
We are PEG-free (Polyethylene Glycols).
We are gluten-free.
We are soy-free.
We are free of any genetically modified organisms (GMOs).
We are dye-free.
We are nut-free.
Some other ingredients we do not use include iron oxides, aluminum, kojic acid, triclosan, hydroquinone, mineral oil, propylene glycol, formaldehyde or formaldehyde-releasers, anything in nano-particles.
Four of our products are rated by Think Dirty, with a score of “Clean” (0-3), with more to come.
We work with EWG to continually update our ingredient listings on their website and ensure accuracy.
We use both natural and lab-made fragrances, in average concentrations below 0.2%. All of our lab-made fragrances are certified phtalate-free. We also list any of the 26 fragrance allergens potentially contained in our fragrance formulations (per European regulatory standards). We do not believe essential oils are adequate fragrance alternatives as they are often irritating to the skin. For 100% fragrance transparency, please click here.
We continually work on our carbon footprint and on our packaging yet do not believe there is a silver bullet in terms of packaging.
Our formulations are concentrated so a little bit goes a long way – meaning you don’t have to repurchase products every few weeks, but rather every couple of months. This helps cut down packaging waste.
We use outer boxes for many of our products (because boxes protect our more delicate formulations from light and heat) and have begun transitioning all of our paper packaging to FSC-certified paper and soy ink.
We use plastic tubes and bottles, which are light and easy to travel with, and have begun transitioning all of our plastic packaging to sugarcane plastic.
We love glass and use it for a few products only, keeping in mind that glass is heavier than plastic, hence requires more energy to ship; it is also a challenge to travel with.