Nature brings a lot to the table. From botanical medicines to feel-good vibes, All Good was founded by meeting nature at the table and not adding much else.


When All Good is in your name, you probably won’t do any bad stuff to animals, right? But if you want our official opinion: “we emphatically believe animal testing is a barbaric practice that has no place in the body care business and no place in the products you keep on your shelf, periodt.” Considering the thousands of ubiquitous ingredients in body care that have been tested long ago for safety, the only things that require testing anymore are for weird new chemical combos, so producers can keep expanding their product lines (at the cost of damage to our planet, our bodies, innocent creatures and ultimately damage to their own souls). The EU has already banned animal testing for cosmetics, which makes sense since they also banned 1,328 chemicals from body care shown to be toxic (all but 11 of which, the U.S. still inexplicably allow). For more on that, read our post on ingredients here.

Rest assured with All Good that you’re free from worry about our ingredients, since most of them are of organic and botanical origin, while some are grown right down the road from our very own corporate offices. We want ingredients that are from the earth and are safe to return to the earth, in addition to being safe and friendly to all living creatures. The only “sad bunnies” you’ll ever see around All Good, are when we run out of treats to feed them.

Back in the olden days (the 90s), All Good’s founder, Caroline, whipped up her first batch of plant-based hand salve for her merry band of climbers, farmers, and makers. She called it, poetically, All Good Goop: a glob of pure n’ simple organic ingredients that smelled like a dream and worked like a charm. The rest, as they say, is herstory.

Fast forward and All Good is a certified B Corporation with a more than triple bottom line business: We measure our success by environmental, social, and economic vitality. In the same way that our products are good for the people, it’s important that our business is good for the community, our customers, our vendors, and the land from which they are sourced. The All Good Team is headquartered in Morro Bay, California and just up the road is our organic farm where we grow herbs for the products. We also support environmental restoration and education projects through our partnership with 1% For the Planet.

As our branches extend, our roots grow stronger. From our products to our packaging to our “corporate machine,” we’re committed to living and inspire others to live in balance with nature. It’s our responsibility to be good stewards and take care of the habitats and communities that take care of us. This way, All Good Makes Everybody Better®.

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