We campaign peacefully against all forms of animal abuse and promote a cruelty-free lifestyle. We investigate and expose animal cruelty, and our undercover investigations and other evidence are often used by the media, bringing these issues to public attention.
Who we are & what we do:
Animal Aid is one of the world’s longest established animal rights groups, having been founded in 1977. We campaign peacefully against all forms of animal abuse and promote cruelty-free living. Our vision is a world in which animals are no longer harmed and exploited for human gain, but allowed to live out their lives in peace. We work hard to bring an end to practices that involve animal abuse and exploitation, but we also take a pragmatic approach and call for measures such as CCTV in slaughterhouses, that will help to reduce suffering in the meantime. Here are just some of the ways in which we help animals:
We carry out groundbreaking undercover investigations exposing the suffering of animals on farms, slaughterhouses, and ‘game bird’ establishments. These frequently make the news, and our films are viewed thousands of times on social media.
We send out tens of thousands of leaflets, booklets and other resources, exposing the suffering of animals and empowering people to help them.
We carry out extensive political lobbying, in order to help end some of the worst suffering that animals endure.
Our vegan pledge initiatives enable thousands of people to try cruelty-free living for a month, while getting all the support they need. Our follow-up survey showed that around half of participants in our Summer Vegan Pledge intended to stay vegan. Every year we send out thousands of free vegan packs, giving people the information they need to adopt an animal-free diet.
Our ethical shop provides a vast selection of cruelty-free products, and we attend vegan fairs all over the country.
We train volunteer school speakers who give hundreds of school talks and cookery demonstrations every year, educating young people about kindness to animals.
We produce innovative resources for schools, including DVDs, lesson plans and worksheets. We provide a range of resources on cruelty-free living that are designed specifically for young people.