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Who are we?

Animal Rebellion is a mass movement that uses nonviolent civil disobedience to bring about a transition to a just and sustainable plant-based food system, to halt mass extinction, alleviate the worst effects of climate breakdown and ensure justice for animals.

We know that you can’t end the climate emergency without ending the animal emergency and demand that the government acts now to build a future which is fair and just for all beings.

Be part of the fight for system change

Do you want to build a plant-based food system that is just and sustainable for everyone? We are building a mass movement for climate and animal justice and we need you to make that happen. We welcome everyone regardless of your skills, experience, background or location. Fill out our volunteer form today to get involved and join the rebellion!

How else can you help?

System Change doesn’t happen without support and we ask YOU to make it clear that we can’t end the climate emergency without ending the animal emergency. Become an Animal Rebellion monthly giver and help us cover the essential costs of creating change. Donations grow local groups, train and support thousands of rebels right across the UK, dye fountains red, buy pink slaughter trucks, shut down slaughterhouses and create the powerful rebellion we need to win.

Our story

We declared ourselves in open rebellion against the UK government on August 17th 2019, whilst occupying Trafalgar Square with 10,000 people. The energy was electric and this was only the beginning. Over the next few weeks, we reforested Parliament Square as a symbolic act for the burning Amazon rainforest. We spray-painted the Old Bailey, the UK Central Criminal Court, to highlight their gross inaction on the climate emergency. Next, came the Rebellion.

On the 7th of October, 1,500 people took over Smithfields Market, the oldest meat market in the UK, to transform it into a hopeful and joyous vision of a plant-based future. This temporary utopia highlighted the world we want to create, one where animals, farmers and people live together harmoniously whilst respecting planetary boundaries. The reception of Animal Rebellion showed the hunger for a movement that was finally telling the truth about the impact of animal farming and fishing on our planet. We generated national and international news coverage, with Animal Rebellion groups springing up all across the globe. Finally, the elephant in the room was being addressed.

Find out about our Rebellions

Animal Rebellion has held two mass rebellions, where we occupied streets and took part in civil disobedience for more than one week on each occasion. Find out what actions we took and why, and what our achievements were.

Become part of the story

Now, we are working relentlessly to build our movement. So come and join us. Rebel for life. For the planet. For the animals. For our children’s children’s futures. There is so much work to be done.

Our strategy

At the core of Animal Rebellion’s philosophy is nonviolent civil disobedience. We promote civil disobedience and rebellion because we think it is necessary and the times are urgent. We are asking people to find their courage and to collectively do what is necessary to bring about change.

We are about political change and system, not personal change. We welcome personal change however it is not a requirement for joining Animal Rebellion. We value all the organisations working on individual lifestyle changes however we see our unique role to demand broader system change from the UK government.

We aren’t focused on traditional systems of campaigning such as petitions or writing to our MPs. Again, we honor this work that is currently being done and we are not trying to replace or erase that. We cannot do it all so we focus on our unique role within this ecosystem of social movements, which is mass nonviolent civil disobedience.

We focus on actions with higher potential consequences (e.g. arrest or jail time). We don’t want or need everyone to get arrested, as for some this is not a good idea, but we do want everyone involved to support civil disobedience as a tool.

We are promoting mass “above the ground” civil disobedience – in full public view. This means economic disruption to shake the current political system and civil disruption to raise awareness. We are deeply sorry for any inconvenience that this causes.

Our structure

We organise in decentralised & autonomous teams, where individuals have the authority to react quickly to ever-changing situations whilst also harnessing the collective intelligence of the group. Anyone who abides by our Principles & Values (see below) can take action in the name of Animal Rebellion.

We are working to build a movement that is less-hierarchical, inclusive and free of coercive power dynamics. We want to empower individuals to harness their creativity and initiative, whilst also balancing the need for group consent.

This is done using a Self-Organising System (see this summary by XR), which is outlined in our Constitution. The constitution exists so that power is removed from people and placed into processes. This ensures that everyone abides by the same rules and no individual has power over another.

Our principles and values

  1. We are an anti-speciesist movement with a shared vision of change

Creating a world that protects beings of all species, for generations to come.

  1. We set our mission on what is necessary

Mobilising 3.5% of the population to achieve system change – using ideas such as “Momentum-driven organising” to achieve this.

  1. We need a regenerative culture

Creating a culture which is healthy, resilient and adaptable.

  1. We openly challenge ourselves and our toxic system

Leaving our comfort zones to take action for change.

  1. We value reflecting and learning

Following a cycle of action, reflection, learning, and planning for more action. Learning from other movements and contexts as well as our own experiences.

  1. We welcome everyone and every part of everyone

Working actively to create safer and more accessible spaces.

  1. We actively mitigate for power

Breaking down hierarchies of power for more equitable participation.

  1. We avoid blaming and shaming

We live in a toxic system, but no one individual is to blame.

  1. We are a non-violent network

Using non-violent strategy and tactics as the most effective way to bring about change.

  1. We are based on autonomy and decentralisation

We collectively create the structures we need to challenge power. Anyone who follows these core principles and values can take action in the name of Animal Rebellion.

Our culture

We aim to build a culture that is inclusive, regenerative and always evolving. Embodying a true regenerative culture is a necessary commitment in order to create meaningful and lasting change in this world. We acknowledge that we may bring into our movement elements of the toxic system that we are trying to address. Societal systems of oppression, such as sexism, classism and racism, may manifest themselves within our movement.

We are constantly learning and striving to build a culture that eradicates manifestations of these systems and is inclusive to people of all walks of life. We want people to feel welcome, comfortable and included within our spaces. We want everyone to be heard, listened to, and empowered, regardless of their race, class, gender or other identity.

We seek to build a culture based on principles from nature and ecology. Its purpose is to nurture a new culture that is resilient and robust and which can support us all through the changes we must inevitably face together. We see that natural cycles of action, followed by rest and reflection are key to sustaining our movement. There is no singular definition, but a framework based on natural principles allows each of us to develop our own approach to practicing a regenerative way of being. At its simplest this means putting a little bit more in than we take out.

Our Demands

  1. Tell The Truth

Government (and media) telling the truth about the climate and ecological emergency (CEE), must include telling the truth about plant-based food system. Animal Rebellion recognizes that one cannot speak about the CEE without openly talking about the impacts of animal agriculture on the planet, including but not limited to: deforestation, ocean dead-zones, biodiversity loss and air pollution.

  1. Act Now

We are heading towards a climate catastrophe and will be facing social collapse, mass starvation and the death of billions of beings if the government does not act now and act decisively. We focus on what is necessary and that is reducing greenhouse gas (GHG) emissions to net zero by 2025. We recognise this cannot be done without a transition to a just and sustainable plant-based food system.

  1. Beyond Politics

This is an emergency. The issues are huge and complex, and the solutions needed are urgent. Political power in the UK is in the hands of a few elected politicians. Over the last 40 years, this system has proved incapable of making the long-term decisions needed to deal with the climate and ecological emergency. Politicians simply can’t see past the next election. Politicians are lobbied by huge corporate interests to protect certain industries, such as those of the animal farming and fishing industries. We need ordinary citizens to be presented with the facts of animal agriculture to make informed and unbiased choices, with the power to make legislative change.

Q Who is Animal Rebellion?

Animal Rebellion is a mass movement of volunteers from all walks of life that calls for a transition to a just, sustainable plant-based food system, and an end to the animal farming and fishing industries. We recognise that we cannot end the climate emergency without first ending the animal emergency: only by transitioning to a plant-based food system can we halt mass extinction, minimise the risk of climate breakdown and prevent social collapse and future crises, including pandemics. We advocate in solidarity with animals, insisting that a sustainable world should be one where individuals of all species can flourish, free from exploitation.

Q Who can Join Animal Rebellion?

Anyone can join Animal Rebellion. We are a mass movement made up of people just like you who are coming together in order to rebel for large scale systematic changes. In order to be successful, we need everyone, including you, to come together and work to bring our vision of a just and sustainable future into reality. Anyone who agrees with, and abides by our principles and values can join us.
We are constantly working to create safer and more accessible spaces. If you would like to join and have any concerns or want to speak with someone about any needs you may have, feel free to message us anytime at recruitment@animalrebellion.org and we will be happy to accommodate your needs as best as we can.

Q In what ways can I take part in Animal Rebellion?

Join a Local Group

Local groups are groups of concerned citizens all around the country who want to get together and make a difference in their communities. Those who live in an area, know their community needs best and are encouraged to take action that best suits those needs.

Get connected and find out if there is a local group in your neighbourhood by checking out the map of local groups located in the local groups tab on our website!

Join a Community Group

Animal Rebellion Community Groups are a way for people to connect and work together through communities of shared self identity rather than of shared location. (For example, faith, profession, ethnicity and sexual identity.) If you’re interested in joining, or starting a community group, please message us connect@animalrebellion.org

Join the National Team

If you have specific skills or interests that you want to offer to the rebellion, you can join the team! Volunteering for the national team is very flexible. We have people working on a casual basis for 2-3 hours per week, part-time with 10-15 hours per week and we also have loads of people volunteering full time within, and outside of the UK. There is a wide variety of roles to be filled so we guarantee that together we can find something that you will thoroughly enjoy while also working towards bringing about our vision of the future. To apply for the national team we ask that you fill out a volunteer form HERE – there also a link to the Rebel Quiz on this page; this is a bit of fun to see what sort of roles may suit you!

Affinity Groups

An affinity group is a slightly more informal way of making an impact. An Affinity group is a relatively small group of people (usually 6-8) who come together to work and take action autonomously in the name of Animal Rebellion. They come up with ideas for actions and follow them through as a team. As long as the group abides by our core principles and values, they can take action in ways they believe will be impactful. If you are planning an action and require any assistance or want to seek advice, you can contact our national actions team at actions@animalrebellion.org

If your affinity group decides to take action, make sure to tag us on social media so we can share!

Q What do you mean by a just, sustainable, plant based food system?

You’ll often hear that Animal Rebellion is demanding a transition to a just, sustainable plant-based food system and you might wonder what this actually means? First off, we want to see a full transition to a plant-based food system which means a food system where no animals are used whatsoever. We know that this is not only possible but necessary to prevent or lessen the impact of future crises including the climate and ecological emergency and human health crises. Secondly, we want this transition to be just and sustainable. This means that it is a proper transition which includes support for farmers and their families who will need to make a transition to a new way of earning a living, support and care for animals who remain after they are no longer raised and killed for food and consideration of the land, what is grown on it, how it is treated and who makes these decisions.

Q Why do you block roads and cause disruption?

Non-violent civil disobedience is at the core of Animal Rebellion’s Theory of Change or, the way we believe change occurs in society. One of the key elements of this strategy is disruption as this makes it clear that the current way things are operating is broken and needs to change. If we don’t disrupt we’re tacitly agreeing that everything is fine. Many people ask why we disrupt individuals (e.g. by blocking traffic) when we are trying to achieve systems change and there are many answers to that question. One reason is that we believe that power comes from the people, so in order to achieve systems change we need to mobilise as many people as we can. If everything we’re doing is happening behind closed doors no one will know where to go if they also want to see change happen. So we take to the streets and encourage everyone to join us. Another reason is that when we disrupt we cause polarisation which means that people who are not sure if they agree with us or not are forced to pick a side. This encourages conversation around a topic that wouldn’t otherwise happen and forces issues out into the open. We encourage people who are interested in learning more about disruption and our strategy to attend an Animal Rebellion DNA training.

Q What is your relationship to Extinction Rebellion?


Our origins

Animal Rebellion came into being to make sure that everyone who cares deeply about animals and the planet knows that, there is a group representing them in the Movement of Movevents. A group made up of all of us. Many of you were already asking: what about the animals? Many of you were waiting for Animal Rebellion to come along.

Most of us who formed Animal Rebellion were already involved in other animal justice groups such as Save, Animal Justice Project, AV, Hunt Sabs, and local action groups, as well as animal advocates from academia, the media, and other walks of life.

We knew that, as people who care for animals and fight for animal justice with and alongside our animal kin, it would be the worst kind of injustice to leave the safety and security of all animals out of the picture. We also know that, because of the impact on the planet of animal agriculture and fishing, from the burning Amazon, to the greenhouse emissions, to the water usage and degradation of our soil, you simply cannot fix the climate emergency without ending the animal emergency.

Why are we in alliance with Extinction Rebellion?

We know that time is running out and that if we don’t come together as a unified force then all that we love and all that we have worked for will be lost.

That’s why Extinction Rebellion introduced its Movement of Movements strategy as a crucial part of the International Rebellion in October and beyond. A range of groups are together in a unified call for immediate action on the climate and ecological emergency.

And that’s why Animal Rebellion signed up, despite differences, to be a sister organisation to Extinction Rebellion and all the other groups. Separate and autonomous, but working together as rebels.

The Movement of Movements — also known as The Rebel Alliance — aims to include a wide range of groups from across society — doctors, farmers, academics, faith communities, international solidarity communities, peace groups, women’s groups, youth groups, and disability groups — as well as the animal justice community.

We’ve signed a Memorandum of Understanding and have agreed on principles of how we work together.

We know that the only way we can ever be powerful enough to transform our society is if we find common ground on which to stand together with other movements and make unified demands of the government that they cannot ignore.

Our very survival depends upon this. The survival of all animals, including sea life, depends on this. We must build a mass movement powerful enough to force the government to tackle the climate and ecological emergency all of us face. No group or organisation can do this alone.

Q What is your position on animal justice? On veganism?

Animal Rebellion is an anti-speciest organisation. We believe in a world where all individuals, of all species can flourish, free from exploitation and the worst threats of climate breakdown. We believe in a world where we work consciously to ensure no individual is seen as a commodity and where the diversity of gifts among all species are recognised and celebrated.

Animal Rebellion is supportive of organisations who promote veganism and we recognise that vegan advocacy has, and continues to play a key role in the animal justice movement. However, our message focuses on creating system change to a plant-based food system rather than individual change towards a vegan lifestyle. In the context of climate breakdown and mass extinction, the current rate of individual life transition to veganism isn’t fast enough in the short time frame we have left to make changes. We believe we must put pressure on the government to bring about immediate system change if we are to have a chance at a plant-based future.

Q Can farmers actually transition from animal agriculture to plant based agriculture and still make a profit?

While transition may seem like something that might happen in the future, it’s actually already happening. Organisations in the UK such as Refarm’d, Farmers for Stock Free Farming, Grainwaves and both the Grow Green Campaign and the Milk: this is your moment campaign are already showing us that farmers can transition to plant-based agriculture while still being financially sustainable. These come in addition to similar transitions happening in other places around the world through initiatives such as the Rancher Advocacy Program, Mercy for Animals Transfarmation and Transformations. In the UK Individuals such as Jay Wilde show what it looks like to transition from beef farming to sustainable, organic vegan farming. You can find Jay’s story on the Refarm’d website or by watching the short film 73 Cows.

Q What does Animal Rebellion say about regenerative farming?

Animal Rebellion demands an end to animal farming and fishing and a transition to a just, sustainable plant-based food system. We know that animal agriculture is a leading cause of the climate and ecological emergency and that rapidly transitioning to plant-based agriculture is a key step that needs to be taken in order to prevent future crises. Animal Rebellion listens to the science and we know that meta analysis by the Food Climate Research Network has shown the potential of grazing livestock to contribute to soil carbon sequestration is small, time ­limited, reversible and outweighed by the GHG they generate. Ruminants (cows and sheep) contribute 80% of total livestock emissions, and even with careful grazing management the report found that this would only offset between 20­-50% of annual emissions of ruminants. We encourage farmers to transition to plant-based agriculture knowing that the use of animals in our food system will always be damaging to the environment and to animals.

Q Could the UK actually sustain itself from plant-based agriculture alone?

A study from Harvard University found that the UK would be able to sustain itself by returning a portion of land used for animal agriculture back to forest. It showed that converting land currently used for grazing and growing animal feed crops to forest could soak up 12 years’ carbon emissions.
The UK imports 90% of its fruit and vegetables and we currently grow 50% of what we eat nationwide. Beans and other pulses are very efficient crops to grow in Britain – as they have nutritional and environmental benefits – and could be grown in place of animal feed, in addition to a range of fruit and vegetables.

The land footprint used to produce the UK food supply is made up by 62.7% grasslands for animal agriculture, 21.8% for cropland grown for animal feed and 15..5% for crops grown for direct human consumption.

Only 48% of protein and 32% of calories consumed by the UK are provided from animal based products grown using 85% of the UK’s total food supply land footprint.

Q What policies does Animal Rebellion advocate in order to achieve a plant-based food system?

Animal Rebellion does not specifically address policies – our third demand is for a Citizens Assembly. We want policymakers and future Citizens’ Assembly work to bring about this transition urgently and in a just manner.

Q What is a citizens assembly?

A citizens’ assembly is a group of people who are brought together to discuss an issue, or issues and reach a conclusion about what they think should happen. The people who take part are chosen utilising a process of sortition, much like jury service, so they reflect the wider population – in terms of demographics (e.g. age, gender, ethnicity, social class) and sometimes relevant attitudes (e.g. preferences for a small or large state.) The chosen group who are representative of the population are then presented with the science and facts around the issue so that they can make an informed decision on what they believe needs to happen.

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