Who are we?
Animal Rebellion is a mass movement that uses nonviolent civil disobedience to bring about a transition to a just and sustainable plant-based food system, to halt mass extinction, alleviate the worst effects of climate breakdown and ensure justice for animals.
We know that you can’t end the climate emergency without ending the animal emergency and demand that the government acts now to build a future which is fair and just for all beings.
Be part of the fight for system change
Do you want to build a plant-based food system that is just and sustainable for everyone? We are building a mass movement for climate and animal justice and we need you to make that happen. We welcome everyone regardless of your skills, experience, background or location. Fill out our volunteer form today to get involved and join the rebellion!
How else can you help?
System Change doesn’t happen without support and we ask YOU to make it clear that we can’t end the climate emergency without ending the animal emergency. Become an Animal Rebellion monthly giver and help us cover the essential costs of creating change. Donations grow local groups, train and support thousands of rebels right across the UK, dye fountains red, buy pink slaughter trucks, shut down slaughterhouses and create the powerful rebellion we need to win.
We declared ourselves in open rebellion against the UK government on August 17th 2019, whilst occupying Trafalgar Square with 10,000 people. The energy was electric and this was only the beginning. Over the next few weeks, we reforested Parliament Square as a symbolic act for the burning Amazon rainforest. We spray-painted the Old Bailey, the UK Central Criminal Court, to highlight their gross inaction on the climate emergency. Next, came the Rebellion.
On the 7th of October, 1,500 people took over Smithfields Market, the oldest meat market in the UK, to transform it into a hopeful and joyous vision of a plant-based future. This temporary utopia highlighted the world we want to create, one where animals, farmers and people live together harmoniously whilst respecting planetary boundaries. The reception of Animal Rebellion showed the hunger for a movement that was finally telling the truth about the impact of animal farming and fishing on our planet. We generated national and international news coverage, with Animal Rebellion groups springing up all across the globe. Finally, the elephant in the room was being addressed.
Find out about our Rebellions
Animal Rebellion has held two mass rebellions, where we occupied streets and took part in civil disobedience for more than one week on each occasion. Find out what actions we took and why, and what our achievements were.
Become part of the story
Now, we are working relentlessly to build our movement. So come and join us. Rebel for life. For the planet. For the animals. For our children’s children’s futures. There is so much work to be done.
At the core of Animal Rebellion’s philosophy is nonviolent civil disobedience. We promote civil disobedience and rebellion because we think it is necessary and the times are urgent. We are asking people to find their courage and to collectively do what is necessary to bring about change.
We are about political change and system, not personal change. We welcome personal change however it is not a requirement for joining Animal Rebellion. We value all the organisations working on individual lifestyle changes however we see our unique role to demand broader system change from the UK government.
We aren’t focused on traditional systems of campaigning such as petitions or writing to our MPs. Again, we honor this work that is currently being done and we are not trying to replace or erase that. We cannot do it all so we focus on our unique role within this ecosystem of social movements, which is mass nonviolent civil disobedience.
We focus on actions with higher potential consequences (e.g. arrest or jail time). We don’t want or need everyone to get arrested, as for some this is not a good idea, but we do want everyone involved to support civil disobedience as a tool.
We are promoting mass “above the ground” civil disobedience – in full public view. This means economic disruption to shake the current political system and civil disruption to raise awareness. We are deeply sorry for any inconvenience that this causes.
We organise in decentralised & autonomous teams, where individuals have the authority to react quickly to ever-changing situations whilst also harnessing the collective intelligence of the group. Anyone who abides by our Principles & Values (see below) can take action in the name of Animal Rebellion.
We are working to build a movement that is less-hierarchical, inclusive and free of coercive power dynamics. We want to empower individuals to harness their creativity and initiative, whilst also balancing the need for group consent.
This is done using a Self-Organising System (see this summary by XR), which is outlined in our Constitution. The constitution exists so that power is removed from people and placed into processes. This ensures that everyone abides by the same rules and no individual has power over another.
Our principles and values
- We are an anti-speciesist movement with a shared vision of change
Creating a world that protects beings of all species, for generations to come.
- We set our mission on what is necessary
Mobilising 3.5% of the population to achieve system change – using ideas such as “Momentum-driven organising” to achieve this.
- We need a regenerative culture
Creating a culture which is healthy, resilient and adaptable.
- We openly challenge ourselves and our toxic system
Leaving our comfort zones to take action for change.
- We value reflecting and learning
Following a cycle of action, reflection, learning, and planning for more action. Learning from other movements and contexts as well as our own experiences.
- We welcome everyone and every part of everyone
Working actively to create safer and more accessible spaces.
- We actively mitigate for power
Breaking down hierarchies of power for more equitable participation.
- We avoid blaming and shaming
We live in a toxic system, but no one individual is to blame.
- We are a non-violent network
Using non-violent strategy and tactics as the most effective way to bring about change.
- We are based on autonomy and decentralisation
We collectively create the structures we need to challenge power. Anyone who follows these core principles and values can take action in the name of Animal Rebellion.
We aim to build a culture that is inclusive, regenerative and always evolving. Embodying a true regenerative culture is a necessary commitment in order to create meaningful and lasting change in this world. We acknowledge that we may bring into our movement elements of the toxic system that we are trying to address. Societal systems of oppression, such as sexism, classism and racism, may manifest themselves within our movement.
We are constantly learning and striving to build a culture that eradicates manifestations of these systems and is inclusive to people of all walks of life. We want people to feel welcome, comfortable and included within our spaces. We want everyone to be heard, listened to, and empowered, regardless of their race, class, gender or other identity.
We seek to build a culture based on principles from nature and ecology. Its purpose is to nurture a new culture that is resilient and robust and which can support us all through the changes we must inevitably face together. We see that natural cycles of action, followed by rest and reflection are key to sustaining our movement. There is no singular definition, but a framework based on natural principles allows each of us to develop our own approach to practicing a regenerative way of being. At its simplest this means putting a little bit more in than we take out.
- Tell The Truth
Government (and media) telling the truth about the climate and ecological emergency (CEE), must include telling the truth about plant-based food system. Animal Rebellion recognizes that one cannot speak about the CEE without openly talking about the impacts of animal agriculture on the planet, including but not limited to: deforestation, ocean dead-zones, biodiversity loss and air pollution.
- Act Now
We are heading towards a climate catastrophe and will be facing social collapse, mass starvation and the death of billions of beings if the government does not act now and act decisively. We focus on what is necessary and that is reducing greenhouse gas (GHG) emissions to net zero by 2025. We recognise this cannot be done without a transition to a just and sustainable plant-based food system.
- Beyond Politics
This is an emergency. The issues are huge and complex, and the solutions needed are urgent. Political power in the UK is in the hands of a few elected politicians. Over the last 40 years, this system has proved incapable of making the long-term decisions needed to deal with the climate and ecological emergency. Politicians simply can’t see past the next election. Politicians are lobbied by huge corporate interests to protect certain industries, such as those of the animal farming and fishing industries. We need ordinary citizens to be presented with the facts of animal agriculture to make informed and unbiased choices, with the power to make legislative change.