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Toothpaste, reinvented

The only plastic-free and clean way to replace the paste you’ve used your whole life.

Bite started with two questions: Why does toothpaste come in plastic tubes and what exactly are we putting in our bodies when we brush our teeth?
These are the questions Bite was founded on.

At the heart of Bite, we want to do better. That means asking ourselves, every day, how we can improve. Whether it’s mindlessly tossing out an empty toothpaste tube or glossing over the ingredients list, small daily actions can shape the future of our planet. By uncovering how we can be better to ourselves and to the earth, we are one step closer to a healthier and plastic-free world.

We believe the earth is not ours to keep, but to protect for future generations. We believe that animals are not ours to test on or to use as ingredients. By using only recyclable, biodegradable or compostable materials, we’re able not to add to our already overflowing landfills and polluted oceans — and we’re able to replace products that would otherwise end up there.

When’s the last time you read the label on your toothpaste? Cheap fillers, harsh chemicals, and artificial dyes and flavors have no place in our daily routines. So we took out the bad and left only the good, and then pressed it all into our small but mighty Bits! Because something you do twice a day, every day, should be made with ingredients that are good for you.

More than one billion toothpaste tubes end up in landfills every year. That’s fifty Empire State Buildings — every. Single. Year. So I started to search for a sustainable alternative, and that’s when I learned about all the questionable ingredients that are in commercial toothpaste. I didn’t want those ingredients in my body, but I couldn’t find a brand that was plastic free and used ingredients I could trust. So, I decided to make my own.

Bite was founded on the belief that a brighter smile doesn’t need to come at the expense of our bodies or the environment. Our daily habits matter, and the small changes we make together can add up to something big.

We’re done with plastic.
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Ethic Earth™