Welcome to Planet BrewDog – Craft beer for the people
At BrewDog we are on a mission to make other people as passionate about great craft beer as we are. All we care about is brewing world-class craft beer; extraordinary beers that blow people’s minds and kick-start a revolution. No preservatives. No chemicals. No cheap substitutes.
Whether it be our employees, our customers or the environment, at BrewDog we want to do the right thing!
Minimising our environmental impact
Here at BrewDog we want every one of you to have an amazing time inside one of our bars – wherever it happens to be. And as we welcome more bars into our network we have been working on ways to minimise our environmental impact and benefit everyone.
You already know what we do – cutting edge craft beer, freshly-cooked food and next-level service (all set to a kick-ass soundtrack) – but here is what we stand for.
In the Press:
Deliver 50 BrewDog cans to your local bar in exchange for a share
Independent craft brewer BrewDog, has revealed the details of the first initiative from its sustainable business charter ‘BrewDog Tomorrow’, with Cans for Equity. The programme will see BrewDog exchange shares in its business for empty aluminum BrewDog beer cans, in a bid to encourage more sustainable business practices through incentivised recycling. Starting today, anyone can trade in 50 empty BrewDog cans in any UK BrewDog bar to become an Equity Punk shareholder.
The initiative will also be live in all European BrewDog bars from 25th February, and will run across the UK & Europe until its latest round of crowdfunding closes in April.
In a clarion call for turning waste into equity, BrewDog is inviting its customers to bring empty aluminum cans to their nearest BrewDog Bar. In exchange for 50 empty BrewDog cans, they will be given a voucher for a share in the Scottish brewery
BrewDog is partnering with First Mile Recycling to return the aluminum to the packaging industry; saving energy, reducing CO2 emissions and diverting the cans from landfill where they can take 500 years to decompose. To alleviate this, the brewer is using its own Equity as a pioneering way to tackle the climate crisis
Announced earlier this month, ‘BrewDog Tomorrow’ revealed a new visual identity for the brewer, and a renewed purpose for the next chapter in its story
With a community of over 130,000 Equity Punk shareholders worldwide, BrewDog has unveiled yet another way in which the people who drink their beer can be at the forefront of their company.
James Watt, Captain of BrewDog, said:
“Ever since BrewDog was founded in 2007, our business practices have always challenged the norm. Our groundbreaking Equity for Punks programme has been vital in helping us to accelerate our growth, and build a community of 130,000 passionate shareholders in the process – it’s time for it to evolve in line with ‘BrewDog Tomorrow’.”
The BrewDog beer in your fridge can now reward you twice – once when you open it, and again when you hand it back to us.