Plastic Free, Vegan Detergents Packed Full of Natural Fragrances
Extend the Life of Your Clothes, Naturally
WE ARE THE HOME OF CLOTHING CARE
We think every new garment should be a friend for life, not a one hit wonder. With our range of natural, plastic-free and gorgeously scented laundry and clothing care products, and our team of rock star seamstresses, we give you the tools you need to join the slow fashion movement and take pleasure in your laundry day.
you’ve made it this far…
ready to join the revolution?
OUR GOAL IS TO CHANGE MINDSETS AND TIME HORIZONS, AND HELP DRIVE THE MOVEMENT TOWARD REDUCING FASHION POLLUTION AND WASTE
WHO WE ARE
Clothes Doctor was founded by Lulu O’Connor in 2017. We are a platform to help people extend the life of their clothes by cleaning, protecting, repairing and altering, the way our parents and grandparents did.
Our belief is that, due to the rise of fast fashion, consumers across the Western World have lost touch with these important skills. There is so little information available on the possibilities for repairing garments, and care labels often default to ‘dry clean only’ as a catch-all for how to clean silk, cashmere, wool and many other fabrics.
With our products, services and advice, we help people reconnect with their clothing and love their wardrobe again.
WHAT’S OUR PURPOSE
We believe that every new garment should be a friend for life, not a one hit wonder; so we’re here to bring back the pleasure of giving new life to your clothes.
By extending the life of your clothes by 9 months, you can reduce their carbon, water, and landfill footprint by up to 30%.
With our fabulous team of seamstresses, our eco friendly detergents, and plastic free clothing care products, we give you the tools you need to join the slow fashion revolution.
July 2017: Clothes Doctor founded providing services
November 2017: Won The Good Web Guide award for our website
July 2018: Word started to spread!
December 2018: Successful Crowdfunding raising £242,000 (target £200,000)
January 2019: Opened our drop-off point in Farringdon, London
May 2019: Launched our clothing care product range
May 2019: Our founder Lulu went on Dragons Den!
October 2019: Launched our partnership with Net-A-Porter
November 2019: Launched our product range in Harrods
December 2019: Launched our International business
March 2020: Closed our London drop-off point due to Covid-19
April 2020: Launched our At-Home Mending Tutorial Series
October 2020: Launched our product range on Not On The High Street
December 2020: Launched our product range on Ocado
Our eco friendly detergents smell gorgeous, using real essential oils such as Himalayan Cedarwood, Orange Oil, Eucalyptus, Lime and Peppermint. They are formulated to give your clothes some soft power, removing stains very effectively, even at low temperatures. We make them in the UK, using carefully selected ingredients, to help you ditch the dry cleaner and join the slow fashion movement.
• Laundry & Cleaning
“Fashion production makes up 10% of humanity’s carbon emissions – this means more emissions than all international flights and maritime shipping combined.”
“85% of all textiles go to the dump each year, which is the equivalent of one garbage truck full of clothes being burned or dumped in a landfill every second.”
“Up to 25% of each garment’s carbon footprint comes from the way we wash and care for our garments.”
“By extending the life of your clothes by 9 months, you can reduce their carbon, water, and landfill by up to 30%”
When was the last time you bought a new item of clothing? Have you worn everything in your wardrobe in the past year? Have you got garments in your wardrobe that need mending or don’t fit? How often do you wash your clothes?
More and more people are discovering an alternative way of consuming clothes, that involves choosing carefully, finding items that you really love, and then learning to care for them so that they’ll last a lifetime.
As our Brand Ambassador, Orsola de Castro, says – “The most sustainable garment is the one already in your wardrobe”.
It’s called the slow fashion movement. It’s powerful and it’s happening, and we’re a part of it. Join us.
Repair and alter your favourite pieces, and learn to clean your clothing at home, without the dry cleaner, using our blogs and our eco friendly detergents, combs and brushes. The movement is happening.