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Culthread

Guaranteed cruelty free, we are a PETA approved vegan brand.

Culthread is a sustainable brand that respects the planet, people, and animals.

OUR MISSION

FIDELITY*FUNCTIONALITY*FEMALE EMPOWERMENT

At culthread, our overriding goal is to make quality coats and lifestyle products that you will want to wear and treasure forever. We are a SLOW FASHION brand. This is the most important goal for sustainability – a product that will continue to be worn and loved for years and years.

Fidelity

At culthread we do not cut corners on quality. As a slow fashion brand, our products are made to be worn for a long time, before they are handed on to someone else to enjoy. Please give your culthread to a friend or donate your culthread to a charity or a charity shop when you no longer want to wear it.

All our fabrics are the highest quality recycled materials available; our rescued dead-stock is designer surplus and never seconds or inferior quality. Our faux-fur is the softest that is available on the planet, and does not shed. Our accessories are superb (even if we say so) and we guarantee that you will feel the difference! Culthread has a thorough quality control process to check each individual finished item, so that you can rest assured that you will receive a beautiful product, hand-made with love!

Functionality

Culthread was founded as an answer to some of the perennial problems in women’s fashion – the lack of certain necessities (for example pockets) in the majority of women’s garments. All culthreads have inside and outside pockets, and hoods if they are coats! You are not obliged to carry a handbag or an umbrella when you own a culthread.

Most culthread jackets are made with features such as side zippers that can be opened for sitting more comfortably, and collars that can be zipped high comfortably to keep the cold out. Our bags are made with large laptop pockets as well as an array of other pockets for all kinds of ‘necessities’ like water bottles, keys, phones, gym shoes, baby bottles and masses of space for everything else! Our scarves are made for incredible softness and warmth and our mitts are finger free for texting.

Female Empowerment

At culthread we aim to empower all those who join our cult by purchasing a culthread or working on our team.

We make very small limited editions (sometimes as few as 15 pieces in a particular style or colour) so there is little chance of you feeling like everyone else when you wear one! We also believe that it is empowering to own something of quality that has a special twist – like a hood lined with animal print faux-fur, or a gorgeous furriness to keep your hands soft and warm inside your pockets.

Culthread is a female owned and managed brand – our core team members are Rina, Sarah, Tara, Jessy, Nhi, Lua and Susanne. We believe in female empowerment and want to do our bit to rebalance past gender inequities by being a female centric brand, created for women by women. This is represented in our logo which is the Chinese symbol for woman, enclosed in a circle, the universal symbol of inclusion and timelessness.

OUR MATERIALS

We all know that the fashion industry is a major polluter. What is less known is that some 60% of the polluting impact comes from fabric manufacturing – energy, water use, chemicals etc. We try hard to not have any fabric manufactured especially for us; culthreads are largely made from a combination of fabrics that already exist.

Our creations are made from four sources of materials:

100% recycled polyester

50% of clothing is made from polyester, and this percentage is expected to continue increasing over the next decade. Newly made polyester is not sustainable – it is made from a common type of plastic called polyethylene terephthalate, or PET, whose base is crude oil.

The not-for-profit Textile Exchange challenged large fashion houses to increase their use of recycled polyester by 25% by 2020 – the good news is that signatories exceeded this goal, and many others have signed up to increase their usage of recycled polyester. Textile Exchange hopes that by 2030, a fifth of all polyester used by the fashion industry will be recycled.

rPET, or recycled polyester, is made by melting down existing plastic and re-spinning it into new polyester fibre – it can be made from post-consumer plastic containers and bottles, as well as post-industrial and post-consumer input materials. Around 10 used plastic water bottles would contain enough recycled fibres for the fabric of an outer shell of one culthread coat.

As with pretty much everything, there are both pros and cons of recycling polyester.

the cons

Polyester can be recycled mechanically or chemically. Mechanical recycling shreds existing plastic and turns it into polyester chips, which then are used in the traditional fibre making process. Most of the rPET is recycled mechanically as no chemicals are used in the process and it is cheaper. Chemical recycling returns used plastic to its original molecules so that they are the same as those found in virgin polyester. But even though recycling polyester requires just 40% of the energy necessary for virgin polyester, this is still more than that which is needed for the manufacture of hemp, cotton and wool.

Some argue that it would be better to discourage the use of plastic in general, even recycled plastic. In the UK we use over 7 billion plastic bottles a year, and we recycled about 45% – this means that 55% of the plastic that we use on a daily basis is not recycled. We use 20 times more plastic today than we did 50 years ago, and plastic consumption is set to double in 20 years’ time.

the pros

Recycling polyester prevents plastic from ending up in landfill or the ocean. Plastic takes up to 500 years to decompose. Ocean Conservancy says that 8 million metric tons of plastic enter the oceans every year – in 30 years’ time there will be more plastic than fish. Turning plastic waste into useful materials is good for people and the planet.

Recycling polyester needs close to 60% less energy in production compared to virgin polyester (an estimated reduction of 32% in CO2 emissions). “Using recycled polyester lessens our dependence on petroleum as a source of raw materials,” says Patagonia, “It curbs discards, thereby prolonging landfill life and reducing toxic emissions from incinerators. It also helps to promote new recycling streams for polyester clothing that is no longer wearable”.

Polyester currently accounts for around 60% of world production of polyethylene terephthalate (or PET) – almost double that used for plastic bottles. Reusing polyester fibres can therefore make a huge contribution to reducing global energy and resource requirements. Clothes made from recycled polyester can be recycled over and over without quality loss, so that one day polyester recycling and usage could become a circular system.

We believe that the pros outweigh the cons, and the higher the ratio of rPET to virgin PET, the more advantage for the planet. Further, using rPET that is in stock (this is often excess, buffer metres from production) is even better as it avoids the energy costs of the recycling process.

Our fabric of choice at culthread is existing stock of 100% recycled polyester – whenever we can source this for our collections, we use it. Our recycled polyester is certified Global Recycled Standard and OEKO-TEX ®, the world’s leading certification for harmful substances in textiles.

Thermore Ecodown ®

We believe that beautiful, quality products can be made without harming or using our fellow animals. Having tried a number of vegan insulation and padding options for our coats, we chose Thermore Ecodown ®, the best 100% recycled polyester fibre down on the market. It has the highest warmth to weight ratio and a super soft hand feel. Each culthread coat is insulated with the fibre yield of around 10 post-consumer plastic bottles. Ecodown is wonderfully warm and light, much like natural down, but without the ‘cruel’.

We love Thermore Ecodown® because it is vegan and 100% recycled post-consumer plastic. More information on Thermore Ecodown can be found here . We also love that it has the GRS and is bluesign® approved.

rescued ‘deadstock’

Before a garment is available for sale, about 35% of all materials in the supply chain ends up as ‘waste’ – there could be cutting waste, damage in transport or production, and excess stock (deadstock) that is sometimes incinerated. We now buy 60% more garments than we did in 2000 but keep each one for half as long. Worldwide, at least 39 million tonnes of post-consumer textile waste is generated every year, mostly in the form of garments.

Rescued deadstock materials are leftover fabrics from production, often owing to buffer stocks, which would otherwise end up as waste. When large brands order fabric for their collections, they normally order a buffer stock so that if they need to produce more of the same items, the fabric is in stock, and identical to what has been used previously. Unfortunately, this means that there is often fabric that is leftover and unused – these fabrics may be burnt or sent to landfill. Note that we are not talking about seconds or damaged fabrics – though some call these types of fabrics ‘deadstock’ as well. Here we are talking about ‘rescued deadstock’ only as defined above – we never produce with seconds or damaged stock materials.

Using rescued deadstock in culthreads provides a use for these textiles and avoids further unnecessary waste or environmental damage – it also saves energy by reducing the carbon footprint of producing new fabric. At culthread we source the highest quality excess deadstock from the production of big-name designers. This means that we produce small limited editions only, sometimes a total of between 10 and 20 pieces of a particular style. Our collection is not planned years in advance; we design and bring products to life within months, based on what we think you will love and the recycled fabric stocks and rescued deadstock that we can get hold of.

stock fabrics

Our fourth and final choice of fabric is existing stock available at fabric suppliers. This is also called deadstock by some, but here we differentiate between the excess ordered by big brands that is unused, and stock of fabrics that are warehoused in fabric mills due to small overruns or new colours for sampling.

If we are unable to source either 100% recycled fabric or excess deadstock fabric for our collection, we sometimes use existing stock fabrics. At culthread, over 90% of all our fabrics are from the first three categories – stock fabrics are used as a last resort.

fittings

We are very pleased to announce that we have sourced high quality recycled zippers, buttons and other fittings from SAB. SAB use the latest technology to reduce their water consumption by 50%, with 45% repeated reuse of water, and had zero emissions of toxic and hazardous chemicals in 2020. They are certified by WRAP and BSCI.

Our recycled zippers are made from the rPET recycling process that coverts waste post-consumer plastic into fibres that are reused to make zippers, pullers and other fittings.

OUR PACKAGING & TRANSPORT

Packaging – all culthreads arrive in beautiful reusable packaging, in either a pink and red culthread luxury storage box or a gorgeous gold or silver laundry/beach bag made from recycled materials. Very small items will arrive wrapped in zebra print tissue in order to keep the shipping footprint low by not sending an unnecessarily large package. All culthreads are sent out gift ready!

Transport – we transport our products from Vietnam to Europe by ship in the most efficient way possible, and with a minimum of packaging. Transport packaging is mostly cardboard that is reused until it is recycled.

We use recycled and biodegradable poly-bags to protect your culthreads when we send them directly to you by UPS. In addition, all UPS shipments to customers are carbon neutral.

OUR RESPECT FOR ANIMALS

Culthread is a PETA approved vegan brand. Unlike other brands such as Stella McCartney, Prada or Barbour, all of whom don’t use natural fur products in their collections, culthread not only refuses natural fur but also all animal products. The reason we chose to be a vegan brand is that even when animal derived products are ‘certified’ as being from cruelty free facilities, there simply isn’t enough follow up and checks to ensure this is actually the case.

It isn’t just the horrors of natural fur that are upsetting and unnecessary, but also those of natural down, wool, silk and leather. At culthread we believe that, because beautiful and quality products that are not derived from animals are available, there is no justification for using parts of our fellow animals for apparel.

Our products are made in small limited editions only from the highest quality vegan materials available, be they sumptuous faux-fur, 100% recycled plastic faux-down and quality recycled polyester faux-leather. We love all animals at culthread and we know how to make beautiful products without harming them.

Culthread

OUR ENVIRONMENTAL POLICIES

At culthread, our overriding goal is to make quality coats and lifestyle products that you will want to wear and treasure forever. We are a SLOW FASHION brand. This is the most important goal for sustainability – a product that will continue to be worn and loved for years and years.

We have a holistic view on the meaning of “sustainability”; for us a sustainable brand must be sustainable towards the planet, people and animals. Our strategy has been to break down these three pillars in order to constantly review and improve everything that we do throughout the entire process of design, sourcing, production and delivery.

Culthread

1. Product
• Shell fabric (please see ‘Our Materials’ section)
• Lining fabric (100% recycled polyester certified)
• Insulation (Thermore Ecodown 100% recycled rPET)
• Fittings (SAB recycled)
• Threads and other (not yet recycled but working on it)
• Design/prototype stage (CLO 3D technology to reduce the carbon footprint of making prototypes)

2. Transport
• Transport of materials (most efficient means available, near to production site)
• Transport of product (shipping in shared containers when necessary)
• Transport to customers (100% carbon offset)

3. Packaging
• Packaging during transportation (minimised and reused until recycled)
• Packaging when shipping to customers (reusable product packaging, recycled and biodegradable shipping poly bags)

Culthread

Wages in terms of living wages (please see ‘Our Atelier’ section)
Benefits and female friendly benefits (please see ‘Our Atelier’ section)
Working conditions (please see ‘Our Atelier’ section)
Empowerment (we believe that our products empower our people and customers because of fair treatment to the planet, people and animals)
Donations (we support several charities)

Culthread

• 100% PETA approved vegan (we will never harm animals for fashion)
• No animal testing 100% cruelty free (animals are beautiful and so are culthreads)

SECOND LIFE

When you no longer wear your culthread please pass it along to family and friends, or donate it to a worthy cause.

At culthread we are fans of Dress For Success, whose mission is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Dress for Success has 145 affiliate locations in 25 countries and accept donations of good quality women’s clothing. Culthread supports Dress for Success with donations, and the founder of culthread was a Trustee on the Board of the London affiliate for three years.

OUR FOUNDER

I founded culthread™ because despite being in the outerwear business and having access to a large number of jackets made by known international brands, I found it difficult to find a quality coat that I loved which was in sync with my values. My ideal jacket is one that is warm enough for the season, fits well, has a hood and lots of pockets; it is stylish, comfortable, and easy to wear with everything.
But how, and with what, the jacket was made was also very important to me. I wasn’t prepared to wear a jacket that was associated with animal cruelty, fast fashion and unethical manufacturing and supply chains.

From culthread’s beginning in 2018, our motto has been no cruel, all craze. We believe in respecting people, the planet and its animals, while creating empowering items with the modern woman in mind.

If you’re interested in my story, this is it in a nutshell; I’ve had several careers spanning decades including professional tennis player, investment banker, full time mother, Finance Director and Managing Director of a family owned outerwear business, part time Doctoral student (in progress!). I have always wanted to start my own brand and I am passionate about culthread™ – I hope that you are too!

Rina Einy

Culthread

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