Checkout Dedicated Watch Video

We started with an environmental retail chain back in 2006 and realized that there were no sustainable brands with flavor, in terms of graphics or relevant collaborations. So we created Dedicated to fill that gap.

And despite all the talk about fashion becoming sustainable, this is still an industry built on inhuman working conditions, pollution, and toxicness. And the textile sector now accounts for 8-10% of global Co2 emissions.

We want to show that fashion can be done differently. In touch with nature. Fair & responsible. And without the use of toxic pesticides and fertilizers. It’s just a matter of mindset and seeing the bigger picture.

Today we’re working with GOTS and Fairtrade certified cotton, GRS recycled polyester and natural fibers such as TENCEL™ Lyocell by Lenzing. And by collaborating with photographers, illustrators and artists from all over the world we’re able to give you unique, fun and diverse collections.

Support Your Local Planet.


Organic Cotton

Conventional cotton farming has for the past 30 years been a complete nightmare for farmers, and the environment. And the textile industry now accounts for 10% of global carbon emissions.

At DEDICATED we do things differently. We want to be part of the solution, instead of the problem. So that’s why we’ve exclusively worked with organic cotton since we started back in 2006. The farming process uses up to 91% less water, 62% less energy, and emits 46% less Co2 compared to conventional cotton farming.

Today we are certified by the toughest label for organic cotton garments: GOTS (CU 1052414). This means no toxic chemicals were used. And the standard also includes environmental and social requirements – ensuring safe working conditions for everyone involved.

Recycled Polyester

Since we have all the plastic we need on this planet, it’s about time we reuse it in a smart way.

By working with Recycled plastic we bypass the oil extraction required to make virgin polyester. And that’s a game-changer. The production uses 59% less energy and emits 32% less Co2. It also saves a significant amount of water compared to virgin poly production. The plastic we use is from post-consumer use, meaning it’s trash, that is too often not recycled. By reusing this trash, we make sure it does not end up in landfills.

Our swimwear, jackets, and beanies are made out of 100% recycled plastic. We chose to produce the kinds of garments that you don’t have to wash regularly, and for that reason, we limit the shed of microplastics.

A circular world is a better world.

TENCEL™ Lyocell

TENCEL™ Lyocell is an eco-friendly fiber made from wood pulp. A durable and breathable fabric that absorbs moisture and is really soft to your skin. TENCEL™ Lyocell is produced in a closed-loop system, which means that 99% of the solvent is reused. It is obtained from trees that are grown on farms— so don’t worry, there are no old forests that get damaged. TENCEL™ is a trademark of Lenzing AG.


At DEDICATED we only work with suppliers that share the same values as we do. Long-term partnerships that allow us to grow together and build trust. Our suppliers are certified by reliable and legit social standards. This means that the factories that work for us, have to go through an audit which validates the basic social standards. We also visit them regularly to maintain a strong relationship, and make sure they understand and sign our Dedicated Supplier Code of Conduct V02.

Our Partners:

• Armstrong Knitting Mills
• Sundar Sons
• Reacher Apparels
• Lime
• Apricot
• Chiyi
• Dibella


Working with reliable and credible certificates is an important part of our company. Showing that we’re serious about our Sustainable mission. DEDICATED has a Fairtrade license, is certified GOTS, and PETA Approved Vegan.

Fairtrade cotton

Fairtrade exists to put the spotlight on farmers who are left invisible in a complex supply chain. Making sure they get paid properly and don’t have to put their life at risk to have an income. On top of that, Fairtrade premiums are given to villages for investments in schools, infrastructure, and other social improvements. Today 100 Million households are directly engaged in cotton production, in 85 countries. But only 13% produce sustainably. Fairtrade Standards aims to protect farmers health and safety and ban genetically modified cotton seeds. Supporting Fairtrade means helping those who need it the most.

Our Fairtrade cotton certified suppliers:

• Armstrong
• Reacher
• Dibella


Dedicated is certified GOTS (Global Organic Textile Standards). It is the world’s leading certification for organic textiles. Their main focus is to check the organic status of the cotton, and to make sure no toxic chemicals are being used at any step of the production. For a garment to be labeled “GOTS Organic”, it must contain 95-100% organic cotton and cannot be mixed with non-sustainable fibers. GOTS also inspect the factories against strict social criteria. Ensuring safe working conditions, no discrimination, and no child labor.

Certified by Control Union, CU 1052414.

Our GOTS certified suppliers:

• Armstrong
• Sundar Sons
• Reacher Apparels


At DEDICATED we don’t want Fashion to harm anyone. Animals included. So by working with PETA (People for the Ethical Treatment of Animals) we can ensure you that there are no animal fibers or ingredients in our garments. We made the choice to only work with plant-based or recycled fibers such as:

• 100% Organic Cotton
• 100% Recycled Polyester
• 100% TENCEL™ Lyocell

We also asked our suppliers to read the Animal Fibers and Ingredients PETA list and they all confirmed that none animal-derived substances are used in our supply chain. Our animal-free garments are now marked with
the PETA-Approved Vegan Logo.

Our suppliers are certified by reliable and legit social standards. This means that the factories had to go through an audit. Our supply chain holds the following standards:


The Global Recycled Standard is the first standard that aims to set requirements for products made out of recycled materials. The GRS certification is a holistic standard that verifies that a product has the recycled content it claims to have.

The Standard applies to products that contain 20% or more Recycled materials, but also apply to the supply chain of companies involved in the production of GRS products.

The standard contains four types of requirements:

• Product requirements
• Social requirements
• Environmental requirements
• Chemical requirements

“Each stage of production is required to be certified, beginning at the recycling stage and ending at the last seller in the final business-to-business transaction. Material Collection and Material Concentration sites are subject to self-declaration, document collection, and on-site visits.”


The SA8000® Standard was established in 1997, and is a certification that encourages organizations to develop, maintain, and apply socially acceptable practices in the workplace. The Standard reflects labor provisions contained within the Universal Declaration of Human Rights and the International Labour Organization (ILO) conventions.

”Local Accredited Certification Bodies” are in charge of the auditing. They visit the factories and evaluate them through working practices, employee interviews, and operational records. If the organization is compliant with the standard then it is granted a SA8000 certificate valid for three years.

Requirements of the Standard:

No Child Labor
Forced or Compulsory Labor
Health and Safety
Freedom of Association and Right to Collective Bargaining
Disciplinary Practices
Working Hours
Fair Remuneration
Management System

Our SA8000 certified suppliers:

• Armstrong
• Sundar Sons
• Lime


WRAP is a non-profit organization dedicated to promoting ethical and safe manufacturing. WRAP is the world’s largest certification program for textile industries, and the audit process is complex.

The WRAP program certifies facilities with the 12 WRAP principles, which are contained within the Universal Declaration of Human Rights and the International Labour Organization.

After a pre-audit self-assessment to ensure that the facility can apply, a WRAP-accredited monitoring organization is chosen to audit the factory. The audit is then reviewed by WRAP teams who decide if they pass the requirements.

The 12 WRAP consists:

Compliance with laws and workplace regulations
Prohibition of forced labor
Prohibition of child labor
Prohibition of harassment or abuse
Compensation and benefits as required by law
Legal Working hours
Prohibition of discrimination
Health and safety
Freedom of Association and Right to Collective Bargaining
Customs compliance

Our WRAP certified suppliers:

• Sundar Sons

Rate us and Write a Review



Customer Service



Your review is recommended to be at least 140 characters long

building Own or work here? Claim Now! Claim Now!

Your request has been submitted successfully.

Ethic Earth™