e.l.f. is for every eye, lip and face

Your originality is our inspiration. From full-on maximalists to fresh-faced minimalists, we have a product for everyone—and every look in between.

Look good and feel good—all our formulas are 100% vegan, no animal testing and made without the nasty bad-for-you stuff. Totally guilt-free. 100% vegan and cruelty-free, worldwide.

Free from:
– Phthalates
– Parabens
– Nonylphenol Ethoxylates
– Triclosan
– Triclocarban
– Hydroquinone
– All skincare is also free from sulfates.

e.l.f. stands with every eye, lip, face and paw.

Celebrating the beauty of every eye, lip and face is fundamental to our DNA. It’s in our name and inspires us as a company.

We are committed to creating a culture internally – and in the world around us – where all individuals are encouraged to express their truest selves, are empowered to succeed and where we do the right thing for people, the planet and animals.

From February 2019 to-date, “Project Unicorn” has
eliminated 650,000 pounds of excess packaging waste.
While that may sound like a dream, we’ve worked like
mad scientists to strip down our packaging to next to
nothing, covering only what we had to.

It’s one step forward on our path to reducing our packaging footprint.

650,000 pounds of excess packaging waste is equal to:
2,600 pandas. (But not as snuggly)
50,000 puppies. (Definitely not as cute)
1,965,569 avocados. (Holy Guacamole!)
650 unicorns. (They’re probably 1,000 LBS Each, Right?)

we stand with the black community

Standing up is who we are, what we represent and how we support our community. Our priority is to ensure that our Black employees, consumers and community feel supported in our collective condemnation of anti-black racism. We stand in solidarity against racial injustice.

We are committed to doing the right thing in the best way that we can. What’s most important right now is doing our part to impact positive change.

Donating to the cause

We donated to Color of Change, an Oakland based civil rights advocacy organization. We matched all employee donations to organizations that fight anti-black racism including but not limited to; BLM, ACLU, NAACP, Campaign Zero, Minnesota Freedom Fund.

Angel City Pits
100% vegan & cruelty-free worldwide

e.l.f. City Pitts

Partnering with Jkissa, we created a custom To the Rescue Eyeshadow Palette with shades named after adopted dogs from Angel City Pits or pups in Jkissa’s life. $15,000 was donated to Angel CIty Pits in LA—a 501c3 non-profit organization dedicated to creating a better future for pit bulls through education, public advocacy, adoptions, and owner support.

We love our furry friends!

What are we doing to keep every eye, lip and face safe?
$25,000 Donation to Alameda County Community Food Bank
$5,000 Donation to No Kid Hungry
$25,000 Donation to The New York Common Pantry
$5,000 Bethenny’s Global Empowerment Mission
$10,500 Donation to Feeding America
$5,000 National Alliance on Mental Illness

“I’m so impressed with the speed at which our executive team donated to the food banks in SF and NYC. And how many team members were asking what more we could do.”
e.l.f. employee

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