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We are passionate about producing innovative products that are free from harmful chemicals, help to reduce single use plastic and kind to your skin… and pocket.

Our Story

Founded in 2008, Ecoegg has built its success on providing innovative and effective, laundry and cleaning products to both the UK market and worldwide. Our hero product is the ecoegg Laundry Egg which is a complete replacement for laundry detergent and fabric conditioner but works without the use of harmful chemicals. Our Laundry Egg contains mineral pellets that lift away dirt without fading colours or leaving chemical residue on clothing.

Perfect for even the most delicate of skins, both the ecoegg Laundry Egg and ecoegg Dryer Eggs have held Allergy UK’s ‘Allergy Friendly Product’ award since 2011. We are proud of our Queen’s Award for Enterprise for Innovation which we were awarded in 2016 plus our New Product award from The Grocer in 2020.

We operate by a set of values that are key to our business:

• We care for the environment and strive to find ways that make more of a difference
• We are innovative and always try and find ways to improve our products and packaging
• We offer value to our customers in the form of money saving products
• Our customer service is key to the success of our business and we always treat our customers and suppliers with respect and priority
• Our business success is down to our team – we only recruit great people who share the ecoegg values

Ecoegg One Wash a Day

Product Benefits

Reduces Plastic

We think about the environment first

When it comes to developing or improving our products, we are constantly researching ways to make improvements that help to reduce our environmental impact and help to reduce single use plastic.

We help to minimise plastic usage
By using an ecoegg Laundry Egg you reducing your single-use plastic use as it replaces both laundry detergent and conditioner.
The Good Housekeeping Institute has awarded us with the ‘Getting Greener’ accreditation that recognises our efforts towards sustainability and ‘Reducing Plastic.’

*Our leading product, the ecoegg Laundry Egg, is refillable with Laundry Egg Refill Pellets which means you can avoid buying around 40 plastic detergent and fabric softener bottles each year (Based on one wash a day and 18 wash size bottles).

We source the correct materials

The Laundry Egg case is BPA free and recyclable (category 5) and the Laundry Egg pellets do not contain any palm oil, SLS or SLES, parabens, petrochemicals, enzymes, phosphates or microplastics.

The cardboard that we use for all our packaging is FSC approved from sustainable sources and is recyclable. We use vegetable-based inks for our print, which contains no petrochemicals.

Skin Friendly

Our ecoegg Laundry Egg was developed to help those with sensitive skin

The ecoegg Laundry Egg in Fresh Linen, Spring Blossom and Fragrance Free, is rated ‘excellent’ for those with sensitive skin as it contains no harmful chemicals and very low levels of fragrance. Completely replacing both detergent and fabric conditioner, the ecoegg Laundry Egg offers a gentle, skin-friendly way of doing your laundry.

The ecoegg Laundry Egg is hypoallergenic and suitable for sensitive skin

Our ecoegg Laundry Egg (Fresh Linen, Spring Blossom and Fragrance Free fragrances) is non-biological and has been tested on people with sensitive skin and awarded the rating of ‘excellent’ by Dermatest and, is hypoallergenic too. The fragranced products contain very low levels of naturally blended fragrance oils to reduce the risk of skin irritation. We would always recommend our Fragrance Free Laundry Egg on young skin, and people suffering with extremely sensitive skin.

Allergy award winning products

Our Laundry Eggs and Dryer Eggs are hypoallergenic and have held Allergy UK’s ‘Allergy Friendly Product’ award since 2011.

The ecoegg Laundry Egg pellets do not contain any palm oil, SLS or SLES, parabens, petrochemicals, enzymes, phosphates or microplastics.

Vegan Friendly

We are animal friendly!

Sometimes finding vegan friendly products can be a difficult task but here at Ecoegg we make that easy! All of our laundry products are suitable for vegans as none of our product ingredients contain any animal derivatives.

We are proud to say that we never test on animals.

The ecoegg Laundry Egg offers a vegan friendly laundry solution and is non toxic to aquatic life.

Charity Partners

Allergy UK

Your skin is the largest organ of your body but sadly some people suffer from faulty skin barriers which leads to skin conditions such as eczema or psoriasis.

Developed with support from Allergy UK, the Fragrance Free Laundry Egg is our flagship product for parents or individuals who don’t want to use harsh chemicals on their or their children’s skin. However, all our ecoegg Laundry Eggs and Dryer Eggs have been awarded the Allergy UK Friendly Product Award.

All of our products have also been dermatologically tested which gives even more reassurance that our products are kind to your skin.

Water for Kids

Even today, millions of men, women and children across our planet do not have access to safe drinking water. This lack of availability of our most vital resource is responsible for tens of millions of deaths every year, which is why we choose to support Water for Kids.

Water for Kids is an amazing charity, with a small team doing truly incredible work providing safe drinking water for communities across Africa. They build safe, reliable and trusted water sources for communities that are in desperate need.

We are proud to have provided funding towards the building of a water source and supporting the vital work of Water for Kids. To find out more, visit for more information.

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