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THE CUP STOPS HERE.

Very few people know it, but last year marked a somewhat dubious 30th anniversary: the birth of the modern single-use “paper” cup. In three short decades, we estimate that over 3 trillion of them have ended up in landfill. Oh, in case you’re wondering, that’s 3,000,000,000,000.

The average lifespan of a single-use cup is less than 10 minutes – and due to their plastic content less than 1% will be recycled.

So, in what could only be described as the understatement of the century, in 2014 we felt there was an appetite for change!

That’s why we created Ecoffee Cup.

Made with natural fibre, corn starch and resin, it’s BPA, BPS and phthalate-free. The lid and sleeve are made with matte, food-grade silicone which is latex-free and designed especially for hot liquids. It has a re-sealable ‘no-drip’ lid, making it perfect to take with you everywhere you go. The whole product (cup, lid and sleeve) is dishwasher safe and should last for years if treated nicely.

Available in a wide range of contemporary patterns; bright, vibrant colours or classic prints, Ecoffee Cup is light, bright and beautiful to drink from, with no plastic after-taste.

In this enlightened era, it’s never been easier to Choose to Re-use.

SOME SOBERING STATS

• Most single-use “paper” cups contain a polyurethane coating, making recycling difficult and rare. Less than 2% are recycled.
• Half a trillion single-use cups are made globally each year; over 70 for every person on the planet.
• Over 40% of plastic created annually is for single-use items.
• Four billion trees, or 35% of trees felled, are used for paper.
• Most single-use cups contain 0% recycled material.
• Most compostable single-use cups require a dedicated waste chain and commercial composting facilities. These either don’t exist or are at capacity. Most of these will end up in landfill.
• Globally, we consume nearly 300 million tonnes of paper each year; 70% from native forests, not plantations or recycling.
• Annual consumer waste has increased more than tenfold from 40kg in the 1950s, to 560kg of waste per person now.
• 10,000,000,000,000 single-use items are made each year.

“Act as if what you do makes a difference. It does.” – William James

Each time you choose to re-use, even just once a week, you will be helping in the fight against single-use waste. Imagine if 2 million people chose to re-use just once a week, we would stop 104,000,000 single-use cups going to landfill each year.

Q Is Ecoffee Cup “environmentally friendly"?

Yes. Although we choose not to use this term in any of our communication because it is open to significant interpretation. Our mission is to provide beautiful, practical and affordable products that make a significant contribution towards the reduction of single-use items. Since we started in 2014, our customers have prevented more than 10 million single-use cups from entering the waste stream and subsequent landfill.

If that’s not “environmentally friendly”, we don’t know what is?

Q Is Ecoffee Cup biodegradable?

In order to make a claim of biodegradability and comply with EU standard EN 13432, a product must biodegrade 90% within 6 months. For consumer durable products such as Ecoffee Cup, this is simply not achievable. Despite what some of our less-than-transparent competitors may claim, without exception, there is no re-usable Cup on the market that currently meets this standard.

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