Beauty is for everyone. Regardless of gender identity, age, ethnicity, or body type. Inclusive, and ever evolving, there is not a singular definition. YOU should get to decide what beauty is to you. We aim to support you in this discovery with conscious products, and ethical marketing. At Elate we believe that the ritual can become more important than the results. Self care is for everyone and we want to encourage every person to spend a little time on themselves.

Beauty should never come at the cost of our environment and through the seeds we plant we can watch beauty grow from our daily ritual. With integrity and kindness, we strive for balance and aim to redefine the future of the beauty industry and help save the planet.

Putting on mascara, isn’t going to change the world. But it may change your perception of yourself so you can. Go forth, and feel beautiful.

What is Conscious Beauty?

Intentional, purposeful, ritual. For many of us, putting on makeup is an automatic act, a routine. At Elate Cosmetics, we believe everyday routine becomes ritual when the action is more meaningful than the outcome, and that true beauty is in the ritual itself. The small measures of self-care we afford ourselves daily are the seeds of self-love we plant to grow more confident, more powerful, and more beautiful than we could ever imagine.

Elate Cosmetics is at the heart of the conscious beauty movement. We want to empower everyone to make healthy choices and use the best possible products for their daily ritual. Products that don’t compromise the health of any person, animal or the planet. With integrity and kindness, we strive for balance and aim to redefine the future of the beauty industry and help save the planet. The opposite of kindness is not cruelty, it is inattention – and we are paying attention. We believe no animal or person should ever be harmed to make beauty products. From the companies we partner with, to the ingredients we choose and the way our products are marketed, we choose to operate with kindness, never with fear or shame. Know that you are a perfect and whole being, and that we are here to support you on your journey to a more intentional lifestyle.

Individual Responsibility = Global Impact

We believe that each individual effort will create a global impact. At Elate, we encourage creating opportunities for small shifts in daily rituals and mindset that everyone can make. Through these changes, we can start to affect greater change. We all have the power to do something and every contribution, no matter the size or scale, counts.

Our Ethics

Authenticity, transparency, trust. These are the foundations that we use to build our community. From our packaging and ingredients, to our office culture, every facet is directly influenced by the spirit of inclusion and fairness that we have strived to create and maintain for our customers and our team at Elate.

Our Community

At Elate, making a positive impact matters. We commit at least 2% of sales to charitable causes each year through our Social and Environmental Impact program. Along with our values of kindness, community, innovation, and transparency, our commitment to social responsibility guides us in everything we do. We are focused on improving the communities in which we live and work, and making a difference.

Our Future

At Elate, we encourage our team and partners to ‘think outside the box’ to find creative solutions to the daily rituals we practice that may produce waste. With that philosophy in mind, we are constantly working on developing new systems and solutions that will help be the catalyst in successfully reducing our impact on the environment.

Our Mission

At Elate Cosmetics we are committed to empowering everyone to use the best possible products for their daily rituals. We create safe, effective beauty products using cruelty-free ingredients, ethical marketing, and sustainable practices. With a goal of becoming the first waste free cosmetic company, our products offer innovative solutions to the otherwise wasteful practices of the beauty industry, and fill a gap in your beauty ritual. Our aim is to allow our customers to buy well, use less, and love themselves (and the Earth) more.

Sustainably Packaged

Elate’s products are packaged beautifully and sustainably. We choose materials that are as low waste as possible. Our packaging is currently around 75% waste free. Products that contain recyclable plastic include our liquid products (Refresh and Uplift foundation, mascara, liquid eyeliner, lip gloss), lipsticks, and loose powders. We continue to make efforts to become a 100% plastic free and waste free company.

Good For You and the Planet

We choose ingredients that are good for you and the planet. All ingredients are 100% vegan and cruelty free. As well, Elate products are 100% gluten free and safe for use by celiacs. Our ingredients are around 75% organic. We strive for our ingredients to be as organic as possible, but will always choose fair trade over organic if we are unable to have both. It is important to us that each person involved in the making of our cosmetics is treated ethically and fairly.

We define a clean ingredient as a raw material that is cultivated or extracted in a responsible manner, and that is not harmful for your skin. We strive to use ingredients that are both nourishing and sustainable without sacrificing the quality of the products we create or the wellbeing of animals, people, or the environment.

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