Explore Firle Watches range of classic men’s dress watches. Affordable British watches powered by luxury Swiss movements. Beautifully rugged timepieces built to not only look great at weddings but with 100 metres of water resistance, great at sea as well.

Designed in Britain, Firle first formed its roots in 2016. Our watches embody our two main passions in life, mechanical timekeeping and the ocean. The fine Swiss movements in our watches are every bit as rugged, reliable and beautiful as the landscape from which we draw our inspiration.

Our watches are built to be with you for the whole journey.

Every watch sold helps to keep our oceans plastic free.


After three years of painstaking design and development, I am incredibly proud to announce the launch of Firle Watches and its inaugural model the Sennen Automatic. Firle embodies my two main passions in life – Mechanical timekeeping and the ocean. My mission with Firle Watches is and has been to create high quality, beautiful and completely unique timepieces. My background in Industrial Design has allowed me to redefine the possibilities of design within the affordable mechanical timepiece market.
Will Martin, Founder Of Firle Watches

Firle Watches takes its name from the Old English word fierol, meaning oak-covered land – a name that carries strength and integrity and a name that embodies our British heritage and landscape. The coastline that surrounds us here can often be fierce and powerful. These are the days we most look forward to – they force us to escape, and they bring with them possibility.

The fine movements in our watches are every bit as rugged, reliable and beautiful as the ocean and landscape from which we draw our inspiration. Firle watches are for admirers of mechanical perfection, lovers of adventure – and lovers of life.

In much the same way, we believe our timepieces will come to embody the story of those who wear them. They are designed to be with you for the whole journey.


All of us at Firle, love the ocean, as walkers, surfers or simply admirers, the ocean has been an integral part of our lives and also the development of our brand.

The ocean is a critical source of life for the entire planet and all of us which call it home. However, every day more than 8 million new pieces of plastic are working their way into our beloved oceans, destroying not only its aesthetic beauty but also causing catastrophic damage to marine ecosystems. Furthermore, creating a domino effect which has tumbled into the entirety of the environment and its biodiversity.

It is the responsibility of both consumers and companies to minimise our impact on the environment.

Which is why we have decided to donate £5 from the sale of every watch to the charity Plastic Oceans.

Firle Watches Plastic Oceans


Plastic Oceans is a leading ocean clean-up initiative that aims to reduce the amount of plastic pollution in our oceans through science, sustainability and education. For more information, please visit the Plastic Oceans website.


The watch industry is far behind the times when it comes to plastic. Albeit an uphill battle, we at Firle are determined to do our bit by not only eradicating the use of pointless single-use plastics within our own manufacturing process but we also want to help educate others within the industry about the damaging consequences of using plastic.


Our packaging is plastic free!

Our strap boxes, user guide, warranty card, shipping boxes, packing tape and labels are all 100% recyclable and plastic free.

Our packaging filler and label pouches are also all 100% biodegradable/compostable and plastic free.

The final point to note is that our watches don’t arrive with plastic dust stickers, something that we believe should be an industry standard.

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