A FRESH TAKE ON BEER – World Beer Award winner and better for the planet. Our process emits 90% less CO2 than the industry average
We launched Freestar in 2019 but the story began a few years before when we were together on a Tuesday night. We had stuff to do that week so we didn’t want to drink any booze, but we still wanted to hang out. We weighed up our options: We’d had enough lame and sodas, most soft drinks are bad for you and it’s no fun to go into a licensed establishment just to drink a glass of water.
The journey to our flavour packed, sustainably made, award winning beer took 2 years and over 400 recipes…
Everything that could’ve gone wrong did go wrong. We’ve produced black sludge (a filter issue), actual alcoholic beer (that was a yeast issue), we’ve had exploding bottles, a global glass shortage and we’ve even found ourselves re-stickering 3000 bottles by hand (a real label of love). Throw Brexit and a global pandemic in the mix and it’s a minor miracle we got through 2020.
Better for flavour. Better for the planet.
We make our beer completely differently. It’s made from the same things a regular beer is: malted barley, hops and water. We just skip the yeast and blend our beer as opposed to brewing it. Instead we use a banging mix of super high quality, hand selected natural ingredients to build up the flavour complexity. It’s our World-Beer-Award-winning secret sauce, it’s never been done before and it tastes …in our not so humble opinion!
Not only is our method great for flavour but it’s also better for the planet. Because we don’t go through the brewing or the the de-alcoholisation process we emit 90% less CO2, use 80% less water, 80% less energy and create 70% less waste than all other methods. It’s part of the reason we’re the world’s first alcohol free beer to certify as a B Corp.
Making a business we’re proud of is just as important as making a beer we’re proud of.
Everyone at Freestar wants to be proud of the impact the business leaves behind – both on our community and on our planet – and although we’ve made a good start, we’re looking for ways to do better all the time. It starts with our pioneering production process which – after 2 years and nearly 400 recipes – emits 90%less CO2, uses 80% less energy, 80% less water and ends up with 70% less waste. We’re super proud of those stats!
We work really hard to maintain that level of good vibes across the whole business and be as transparent as we can about everything we get up to. We’ll be publishing our B Corp scores regularly so you can see exactly how we’re doing across the business.
WE’RE A B CORP BUT WHAT DOES IT EVEN MEAN AND WHY SHOULD YOU CARE?
This has been something we’ve been working hard on since we first started talking about Freestar back in 2017, and we’re super psyched that it’s finally happened. Our B Corp journey started with the desire to build a company we could be proud of. That meant running our business in the most environmentally and socially responsible way we could, and to be as transparent about it as possible. We reckoned the best way of doing that was through the B Corp framework, as their tests are completely independent and super-rigorous. They make you consider every aspect of your business and make hard choices that are often not the cheapest – this is about putting our money where our mouth is!
You might not know, so we’ll tell you: Benefit Corporations (or B Corps for short) are businesses that have managed to meet the highest standards of social and environmental performance, as well as corporate governance and public transparency. B Corp applications are independently verified and once certified, it is legally binding.
To become a B Corp you get scores in four areas of your business – governance, community, environment and customers. Companies must get a score above 80 across all aspects of their business, from supply chain to community work. We’re very proud to say we scored 89.2, joining some of the companies we most admire in the world, like Patagonia, Innocent, Proper and Ben and Jerry’s.
Essentially, being a B Corp means you are balancing profit and purpose, with the idea being that the more B Corps there are, the more we’ll see a shift in culture that redefines success in business as not purely profit driven. By becoming a B Corp, we were committing to holding ourselves to account, so we don’t just talk the talk. Because you can be as gluten free, vegan and low calorie as you like, if you’re not treating people right or respecting the environment, it’s just not good enough.
We want to use our score as a platform to improve upon and we’re going to publish our scores on a regular basis so you can see where we are doing well as well as the areas we need to improve; diversity and inclusion is obviously one of those areas and it is something we are actively hiring to make it right. We’ll leave you with our 2020 scores vs 399 ordinary businesses of our size. If you have any questions about our score or how we run our business, please get in touch!