Ethical is our Normal


100% of our products are suitable for vegetarians and 98% of our products are suitable for vegans. No animals are harmed for the creation of our products. We are cruelty free.

Generations of KNOWLEDGE

Fushi, meaning ‘eternal life’, began with the combined cultural heritage of Rannesh and Ria and from Ayurvedic family recipes handed down by their grandparents who blended oils and infused herbs to create pure, natural remedies.

In our London Workshop, we still take inspiration from both the old and new and are passionate about delivering pure, honest and carefully created products.

Integrity matters

We are honest and transparent about the way we do things. As we grow we continue to build even stronger relationships with our global growers, we source responsibly and care for the environment. We have a conscience and we listen to it.

At the heart of Fushi

We are a hardworking, compassionate team, doing all that we can in helping our customers experience and enjoy our products. We have one shared passion. We all care deeply about the planet.

Our collective responsibility to the environment

8 million pieces of plastic pollute our oceans every day. 100,000 marine mammals and turtles and 1 million sea birds are killed by marine plastic pollution each year.
Almost all of our products come in recyclable glass bottles helping retain freshness and efficacy.

We use paper packaging, paper adhesive tape and outer boxes which we shred and use to pack our orders. Our in-house printing uses vegetable inks and non-laminated labels.
We recycle our waste, reuse our paper and card, and reduce our energy consumption to as low as we can.

Give back what you can

Our chosen charity partner Tree Aid works with communities in some of the poorest regions of rural Africa. By protecting and growing trees, they promote self-reliance for women, their families and future generations to come. We work closely with their women’s enterprise groups, helping them to make a living through the trees and their produce.


As a company, we are passionate about respecting the environment and always seek ways to cut down our ecological footprint. This is why we have established the Fushi 3 R policy – ‘Recycle’, ‘Reuse’, ‘Reduce’ – which guides every step of our production in our London Workshop.

Recycle: After transitioning our toiletries range in glass bottles in 2019, we are very proud to say that all our products now come in recyclable and earth-friendly glass bottles helping retain freshness and efficacy. We aim to recycle as much as we can and currently recycle our glass, plastic containers and card/paper. We recycle our card boxes to create packaging fill for our orders. We recycle printer cartridges. To make recycling easier for customers, we use paper packaging and paper adhesive tape. Our in-house printing uses vegetable inks and non-laminated labels so they can be recycled easily.

Reuse: We reuse paper, packaging materials, and outer boxes which we shred and use to pack our orders. In other words, we aim to reuse as much as possible before it is rendered to rubbish.

Reduce: We do not use excessive packaging and do not create cartons for our oils bottles. 95% of our products come without an outer box. Creating a paperless office and switching off all our equipment, is paramount for us. Our energy consumption is as low as possible and used only for the time required.


July 2020: Introduction of our new refillable body wash & lotion range: Uplifting coconut & frangipani.

April 2020: Introduction of our first handcare range in glass bottles including Stay Safe Herbal Hand Sanitiser, Purifying Neem & Tea Tree hand wash & lotion and Soothing Jasmine & Tulsi hand wash & lotion. The products have also been launched under Go For Zero to enable customers to fill in their empty bottles once finished.

November 2019:

• Launch of Go For Zero, our first Zero Waste range in refill formats allowing customers to refill their empties in stores directly; the range includes Fushi’s bestselling and award-winning haircare, bodycare, handcare and skincare ranges.
• Relaunch of our entire toiletries range in refillable glass bottles making Fushi one of the first brands to move their haircare and bodycare products in glass packaging.

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Ethic Earth™