Modern, functional and sustainable designs with a Hamburg heart. Start your urban adventure with Johnny Urban now.


Our products from the “Eco Series” are made from recycled PET bottles. With a PFC-free impregnation, we ensure that no pollutants enter the environment.


Johnny Urban doesn’t plan everything in advance. It leaves room for the surprises of everyday life. He is open, cheerful, active. He is not worried about the future, but looks curiously towards it. Still, he’s not carefree. He pays attention to his environment, because it is the playing field in which he can move carefree for a long time and which he always wants to discover further. In order to be able to live out this lifestyle ideally in the big city, you need a flexible companion.


“We are very happy that you are here. Because you have come to the right place if you are looking for a good backpack. With our dedicated team, we work from Hamburg day after day to provide you with an ideal companion for your everyday life and also for those special moments. All Johnny Urban models combine a certain minimalism in design regardless of the variety of functions. This approach turns the products into timeless accessories.

We try to use sustainable materials as much as possible. The success of our “Eco Series” drives us to make further aspects of the value chain even more environmentally friendly step by step. In doing so, we rely on fair dealings with all stakeholders. This is expressed in good long-term relationships with our suppliers and in fair prices and great service for our customers. If you have a question or something does not go to your satisfaction, do not hesitate to contact us directly. We are always there for you.

We see our partners, ourselves and every customer as part of the Johnny Urban brand. You can follow our development at any time on Instagram & Co or via our newsletter. We are most pleased when you show us through your channels how you bring the products to life. I look forward to your experiences with Johnny Urban.

Best regards, Timm. ”


It is very important to us to do as little as possible at the expense of our environment. For this purpose we have launched our “Eco Series”. Products from this series are characterized by the use of recycled fibers and a PFC-free impregnation. We use polyester made from recycled PET bottles from independently certified companies.

Compared to other manufacturing methods, the amount of wastewater in the recycling process is reduced by 20% and energy consumption is reduced by a full 50%.

Our packaging is all recyclable. We are currently meticulously looking for a recycled alternative that is suitable for our requirements. If you have any suggestions for us, we look forward to your suggestions. We strive in all areas to find more sustainable alternatives in order to minimize our ecological footprint. Of course, we look forward to any help from our community.


Our backpacks are made in southeast China. We have personally inspected and selected the factories on site and visit them again and again. In this way we can convince ourselves that these are manufacturers with professional working conditions. All manufacturers have contractually agreed to comply with labor law requirements. In addition, the manufacturers are regularly checked by independent inspectors (e.g. ISO, BSCI).

We maintain a close and friendly relationship with our suppliers. The good cooperation is reflected in long-term partnerships. We grow together with our partners and thus achieve a steadily increasing quality. In our company’s history, thanks to this close relationship, we have never had to change producers.


• Founded in 2016 in the Schanzenviertel
• Currently 14 employees and 1 office dog
• 1,2 million PET bottles (0,5 l) recycled in 2020
• 20 different backpack styles
• 80% of them part of the “Eco Series”
• Supporter of the MBRC the Ocean Foundation

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