Healthy Living Made Easier- Juice Plus helps you bridge the gap between what you should eat and what you do eat every day, with added nutrition from a wide variety of plant based ingredients.

“Inspiring Healthy Living Around The World.”

Juice Plus+ is more than just the next best thing to fruit and vegetables: Juice Plus+ is the way to a new life in which you will feel better and more at ease with yourself. This lifestyle change has now been established for over 20 years. But the actual story of Juice Plus+ begins much earlier than this. Back in 1970, Jay Martin founded NSA (National Safety Associates) in Collierville, Tennessee (USA). This was a company that set about making people’s lives safer and better by producing fire and smoke detectors. In the 1980s, the range was expanded to air and water filtration systems – a small step on the way to taking care of people’s health.

In 1993, the foundations of the company as we know it today were laid down. This was the introduction of Juice Plus+. Since then, the Juice Plus+ Company has continued to develop and expand it’s range of products.

What started as a small direct sales business, has now become a successful, global company that helps people live a better life in more than 20 countries. Our European Head Offices in London and Basel are responsible for co-ordinating our business in all countries in Europe, Middle East and Africa. Nothing excites us more than being able to have a lasting and positive influence on the quality of people’s lives.

Our common goal grows from his enthusiasm to inspire people to lead a healthier and better life all over the world!

As the Juice Plus+ company thrives, our Core Beliefs continue to set the tone for our success. We stand on the following principals:

LONGEVITY: Since our founding, we have focused on being good stewards of the long-term well-being of our customers, our representatives, our employees, and our partners.

AUTHENTICITY: It’s in our DNA to say what we do and do what we say in all our relationships.

QUALITY: We strive to deliver premium and sustainable products and services for our customers and our employees.

COMMUNITY: Healthy living takes more than a healthy body; it takes a community of like-minded friends with a common purpose. We call this the Juice Plus+ Family. To do our part for those in need, we give back through the Juice Plus+ Foundation.

SIMPLICITY: We try to make everything as simple as possible — from maintaining good nutrition to running a strong business.

BEING APPROACHABLE: We openly share our Core Beliefs and welcome feedback on our mission, products, services and our company.

The Juice Plus+ Story

It has been proven in various studies that phytonutrients, vitamins and minerals contained in fruit and vegetables, are important for a healthy life. Experts recommend five portions of fruit and vegetables a day. However, it’s not always easy to manage that everyday. We know how important a balanced diet is for our lives. So that is what we want to offer you. We have developed Juice Plus+ so that the ingredients processed are of the highest quality possible, that you get the best of 30 different fruit, vegetable and berry varieties, so you can get through the day with renewed energy and vigour.

We look forward to accompanying you on your way!

Juice Plus+ helps you take control of your life and keeps your diet balanced and healthy!

Juice Plus+ supports children and families

The Juice Plus+ Company places great importance on a healthy diet, general well-being, and a healthy future for our children. We are proud that many of our supporters, employees, and franchise partners voluntarily engage in the communities where Juice Plus+ is active!

As part of our commitment to giving back, the Juice Plus+ Foundation was established to support children and families all over the world, thereby helping them to reap the benefits of a healthier lifestyle.

Further to this, our Children’s Health Study aims to help children and parents to learn how to eat healthier and feel better in their own skin. Families participating in this programme receive Juice Plus+ product free of charge for their child.

Our ecological self-concept

The Juice Plus+ Company Europe is 100% climate neutral. Sustainability doesn’t just play a role for us in the production of our products – The Juice Plus+ Company also advocates environmental sustainability. Our European head office in Basel has been officially climate neutral since 1 October 2014 – this holds true for the company itself as well as for the website and its server.

Below you will find some of the measures we have taken towards the responsible handling of our environment and resources.


Our waste products are disposed of properly, which means our employees are encouraged to conserve resources and counteract the generation of waste. In addition to this, we use – wherever possible – FSC (Forest Stewardship Council) paper and paper products. The paper comes from wood derived from responsibly managed forests.

GoGreen – Environmentally Friendly Shipping

All of our packets are sent CO2neutral with the GoGreen service provided by Deutsche Post DHL.

Trees of Life

In order to compensate the CO2 consumption by The Juice Plus+ Company Europe, we are planting trees in Madagascar in cooperation with Trees of Life. So, not only is CO2 being removed from the atmosphere but we are also making a contribution to wildlife conservation.

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