We believe in seeing the world differently. The egg is the world’s most eaten animal protein, so we reimagined it. Because when we realize a plant is an egg, we eat healthier, our planet becomes healthier, and our breakfast rituals take on even more meaning.
It starts with a small bean and some healthy soil. Then, the bean becomes an egg that scrambles in a pan or folds into an omelet. It leaves wild spaces wild, reduces air and ocean pollution, and builds muscle in our bodies without a milligram of cholesterol.
Made from plants
It took us 5 years to find it, but we found a plant that magically scrambles like an egg. It’s a protein-rich legume called the mung bean. Mung beans have been in the global food system for thousands of years, but they’ve never been used quite like this. When you pour JUST Egg in a skillet, the gentle sizzle as it hits the pan and the way it cooks into a fluffy, chewy breakfast scramble will exceed all your expectations.
A better egg
For you and for the planet. JUST Egg has zero cholesterol and less saturated fat than conventional eggs, with a similar amount of protein. Its ingredients require less land, water and carbon emissions to make; in fact it’s one of the most sustainable protein sources available. To both preserve our planet and provide nutritious food for everyone for generations to come, we’re rethinking the food we eat and how we make it.
What you eat matters the most
The biggest individual impact you can make on our planet is the food you choose to eat. The truth is you get three votes for the planet every day — breakfast, lunch and dinner.
Our mission is to make it easier for everyone to eat well — to use those votes well. It’s a story of meat lovers, egg lovers and plant lovers. Of the young football player wanting protein before practice in Birmingham and the Beijing businesswoman who wants a breakfast she can feel good about.
100 Million Eggs
We are proud to announce that as of March 2021, we have sold the equivalent of more than 100 million eggs — all made from plants. Our plant-based JUST Egg uses 98% less water, has a 93% smaller carbon footprint and uses 86% less land than conventional animal sources. It is one of the most sustainable protein sources on the planet:
It adds up to real impact for our planet. We’ve saved over 14 million kgs of CO2e, 5,904 acres of land and 3.6 billion gallons of water.
We’re proud of our impact so far, but it’s just a start. The global population is expected to near 10 billion by 2050 and the current model for feeding the world simply won’t work. To both preserve our planet and provide nutritious food for everyone for generations to come, we need to rethink the food we eat and how we produce it.
We are now spending more time at home, with family, observing new risks and facing new anxieties. It’s during moments like these when it’s often easier to see some obvious truths. That our relationship with the planet is misaligned. That somehow we are dragging risk closer to us. That there is no natural world where the human animal is separate from all animals. That there is not human health, climate health, or animal health; there is only health. Thomas Berry, a naturalist and family farmer, said it best: “We cannot have well humans on a sick planet.”
Fostering this view of health starts with our most important choice: what we eat every day. More than anything else, this decision matters most. And it’s what drives our company forward.