BORN IN AN ICONIC TATTOO STUDIO, ROOTED IN A DREAM OF
UNRESTRAINED BEAUTY WITH A NONCONFORMIST & FEARLESS
SPIRIT, WE STARTED A REVOLUTION WITH TATOO-INSPIRED
MAKEUP & LIMITLESS CREATIVITY
WE CONTINUE THIS LEGACY
TATTOOS ARE THE BOLDEST FORM OF ARTISTIC SELF-EXPRESSION
THIS DEEPLY PERSONAL INK SHOWS THE WORLD WHAT’S IN
YOUR HEART: A TATTOO IS THE RESULT OF SOMETHING FELT SO
PASSIONATELY THAT IT ACTUALLY BECOMES PART OF YOU.
HERE’S WHAT’S PART OF US
- WE CELEBRATE THE INDIVIDUAL
WE REJECT CONVENTIONAL BEAUTY STANDARDS & SAMENESS.
WE ACCEPT THE BEAUTY OF OUR UNIQUENESS & FLAWS.
- WE GIVE A F*CK ABOUT THE WORLD
WE CARE FOR OUR PLANET & ALL THE BEINGS WHO INHABIT IT.
WE BELIEVE OUTSIDERS ARE INSIDERS AND STAND UP FOR WHAT’S RIGHT.
- WE CREATE HIGH-PIGMENT, HIGH PERFORMANCE MAKEUP
INSPIRED BY TATTOO ARTISTRY. WE GIVE YOU THE TOOLS TO
LIVE YOUR BEAUTY TRUTH.
WE STAND FOR
KARA | VERITAS | DECORA KVD VALUE | TRUTH | BEAUTY
WE ARE KVD: TATTOO-INSPIRED VEGAN BEAUTY
HIGH-PERFORMANCE, VEGAN & CRUELTY-FREE
- WE BELIEVE IN ARTISTRY WITHOUT BOUNDARIES
- OUR HIGH-PIGMENT, HIGH PERFORMANCE MAKEUP IS YOUR TOOLKIT FOR LIMITLESS CREATIVITY. WE SHOW OUR WHOLE SELVES TO THE WORLD THROUGH ARTISTIC SELF-EXPRESSION
- WE BELIEVE IN THE POWER OF REINVENTION—BECAUSE OF THE BOLDEST ACT OF CREATION HAPPENS EVERY DAY IN THE MIRROR
- WE SUPPORT ARTISTRY OF ALL KINDS—NOT JUST MAKEUP—THROUGH COLLABORATION & DEVELOPMENT OPPORTUNITIES
- WE CELEBRATE INDIVIDUAL EXPRESSION
- WE REJECT BEAUTY NORMS & ACCEPT ALL FORMS OF BEAUTY. NO SAMENESS ALLOWED—WE REVEL IN OUR UNIQUE FLAWS. WE LIVE BY PROGRESSIVE & INCLUSIVE BEAUTY STANDARDS.
- WE CHAMPION SOCIAL & RACIAL JUSTICE. WE BELIEVE IN EQUITY & INCLUSIVITY BECAUSE IN OUR WORLD, OUTSIDERS ARE INSIDERS.
- WE ARE WORLD-CONSCIOUS
- WE CARE FOR OUR PLANET & ALL BEINGS WHO INHABIT IT
- WE ARE 100% VEGAN & CRUELTY-FREE. WE ARE COMMITTED TO BECOMING MORE & MORE SUSTAINABLE
- WE CHALLENGE OURSELVES TO USE FULLY RECYCLABLE PACKAGING, POST-CONSUMER RECYCLED MATERIALS & REFILLABLE COMPACTS WHENEVER POSSIBLE
We’re proud to lead the vegan & cruelty-free makeup movement. We’ve been cruelty-free since our launch in 2008 and will be forever. Our first vegan makeup product launched in 2010—our iconic Tattoo Liner—and we became a fully vegan cosmetics brand in 2016. All of our products are, and always will be, high-performance, 100% vegan and cruelty-free. You have our word on it.
Our beloved brand was born, cruelty-free from the very beginning
Launched our 1st vegan beauty product, Tattoo Liner
Began reformulating all products to be 100% vegan
Officially 100% vegan!
Join us on our mission to create better products for people and the planet, and to make every makeup kit cruelty-free. Our products are proudly made with love, not animals.
As animal lovers, we’re committed to protecting our furry friends. To help support the cause, we’ve donated more than $750,000 through our partnerships with animal rights and rescue charities.
Vegan means our formulas don’t contain ANY animal-derived ingredients (including insects).
Cruelty-free means KVD Beauty never tests on animals—and never will. We only sell our products in regions, channels and product categories that don’t require animal testing. We will not sell in certain countries where it’s legally required to test on animals, such as China, until those laws change.
Being both vegan & cruelty-free is so important to us because we are firm believers in supporting a healthier, happier planet for humans and our furry friends.
We will never test on animals and will never use ingredients made from animals or insects.
We shattered the myth that vegan makeup doesn’t perform. We combine the best of Mother Nature and high technology to create unbelievable, high-performance vegan makeup products, without sacrificing the rich pigment and long wear we’re known for.
To do this, we’ve spent over 10 years reinventing the formulation process in the labs, banning all animal ingredients commonly used in cosmetics and discovering new vegan replacements. We never stop searching for the latest innovations and we’re always evolving to push the boundaries of vegan performance.
We have teams of people, including product developers, manufacturers and regulators, dedicated to ensuring all of our products are 100% vegan and cruelty-free. That means extensively reviewing and checking each individual ingredient that goes into our formula is completely free of animal-derived ingredients.
We all know a vegan diet can help support a healthy planet. At KVD Beauty, we’re taking vegan to the next level with new earth-conscious initiatives.
We offer several refillable and reusable products to help reduce waste:
- Lock-It Finishing Powder
- Lock-It Powder Foundation
- Shade + Light Contour Duo
- Shade + Light Face Contour Palette
But we’re just getting started. Our 1st fully recyclable palette debuted in 2020, and we’re developing refillable and reusable packaging wherever we can. This is only the beginning of our efforts, so stay tuned for what’s next!
We believe in a connection between beauty and our values: What we stand for and what we won’t let slide. It means showing compassion with conscious consuming, while staying true to yourself with creative self-expression and cat eyes for all!
We’re passionate about being vegan because we care—about animals, about the planet and you, our beloved community of insiders and outsiders, everywhere in the world.