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Laura Zabo is on a mission to transform the world and the fashion industry from a consumer into a creator.

ZABO is for urban warriors who want to stand out and care for the environment.

Scrap tyres are a rapidly growing problem on this planet, with over 3 billion tyres dumped globally every year. They take decades to break down and often pile up on landfill sites, taking up valuable space and clogging up our planet. We need to find imaginative and creative eco-solutions for the increasing amount of waste on our planet and transform it into useful and sustainable treasure. From the moment I saw those car tyre sandals, I knew that this had to be my mission in life.

After returning from Africa I was inspired to begin crafting tire belts at home, going on to sell my handmade fashion accessories at the London markets. As my ideas and techniques developed, so did my business and I began creating even more items such as inner tube jewellery and dog accessories. German tire manufacturer, Schwalbe, donated approximately 5000 rejected tires to me saved from a future in landfill, which I upcycled into an eclectic range of belts, jewellery, guitar straps, dog leads – and much more.

I am delighted that more and more people are becoming eco-conscious, choosing sustainable and vegan products.

I hope to inspire others to think big, create to live in a better world.

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Ethic Earth™