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MECCA brings you the BEST in global beauty across three unique beauty concepts: Mecca Cosmetica, Mecca Maxima and MECCA.
Together, we offer an exclusive edit of over 100 brands, exceptional service and beauty expertise, each within a unique store environment tailored to how you choose to shop beauty.

Mecca Cosmetica

THE CONCEPT

Mecca Max

A high touch, high service beauty boutique supported by a curation of the world’s most luxe beauty brands. From artistry colour to high tech skincare to the most exquisite fragrances from across the globe.

THE EXPERIENCE

Mecca Max
Service like no other. Makeup Artists, Skincare Specialists and Fragrance Experts are in every store to provide bespoke beauty advice and expertise.

THE BRANDS

Mecca Max

Brands include: Nars, Hourglass, Ellis Faas, By Terry, Chantecaille, Perricone MD, Dr Dennis Gross Skincare, Kate Somerville, Frederic Malle, Diptyque, Le Labo, Comme des Garcons, Bumble and Bumble and many more.

Mecca Maxima (Vegan & Cruelty-Free)

THE CONCEPT

Mecca Max
Where we take beauty to the max: more brands, more products, more expertise. Welcome to the ultimate Beauty Junkie playground.

THE EXPERIENCE

Mecca Max
Shop beauty your style – with Maxima Beauty Experts on stand-by to assist, or take a basket and explore the store yourself. It’s beauty heaven.

THE BRANDS

Mecca Max
Brands include: Smashbox, Too Faced, Nars, Hourglass, Bobbi Brown, BareMinerals, Yves Saint Laurent, Philosophy, Clinique, Lancome, Origins, Soap & Glory, Kate Somerville, Clarisonic….and so many more.

Through M-Power, MECCA aims to help 10,000 girls finish secondary school by the year 2025, and we will achieve this through our work locally in Victoria with The Skyline Education Foundation, nationally with Stars Foundation and internationally with CAMFED.

Mecca Max

“Education is the foundation of MECCA M-Power. It leads to empowerment and realising what’s possible.” – Jo Horgan, MECCA

So far through our educational partnerships, we have supported nearly 500 secondary school girls. By the end of the year, we want to get this number to 5,000 girls. We’ve donated over $1 million to these charities to help educate hundreds more young women through school, taking another step forward to achieving our goal.

Skyline Education Foundation

We partner with the Skyline Education Foundation in Victoria to support female students for the last two years of their secondary education. Founded in 2004, the Skyline Program is the first of its kind in Australia, offering financial, educational and emotional support to program students—many of whom stem from single parent households or have faced other adversities. The foundation provides them with opportunities to pursue study and employment options.

Stars Foundation

We also partner with the Stars Foundation to assist First Nations young women, so that they remain engaged at school, complete their final year, and transition into an independent future. Since 2015, the foundation has improved education and health outcomes for First Nations young women by providing intensive, evidence-based education and engagement programs at schools in the Northern Territory, Queensland and Victoria.

CAMFED

In Zimbabwe and Zambia, we partner with CAMFED, a pan-African movement revolutionizing how girls’ education is delivered. CAMFED’s model radically improves girls’ prospects of becoming independent, influential women. Its impact increases exponentially through the Association of young women educated with CAMFED’s support. Together, we multiply the number of girls in school and accelerate their path to livelihoods and leadership.

NGV Artist Collaboration

Mecca Max

We collaborate with the National Gallery of Victoria (NGV) to empower women in the arts and raise awareness around their practice. Through this unique partnership, we engage different female artists to create exceptional projects, such as our annual holiday campaign that informs our windows and packaging. As part of our holiday project, we also support the acquisition of a major work from the artist for the NGV collection.

MECCA M-Power Mentoring Program

The MECCA M-Power Mentoring Program is a unique 12-month initiative in which we propel the careers of extraordinary women in underrepresented industries, including STEM (science, technology, engineering and maths), social enterprise, social impact filmmaking and the arts. We deliver program opportunities in collaboration with Engineers Without Borders Australia, Deakin University, the Foundation for Young Australians, Shark Island Institute, and the NGV.

M-Powering Beauty

As part of our commitment to empowering women and girls to flourish and realise their full potential, we launch limited-edition products throughout the year with proceeds going directly to M-Power. We currently have two M-Power products available: our International Day of the Girl scarf and our Lip Tint Trio. 100% of gross profits of these limited edition products will go towards supporting girls through secondary school at a local, national and international level.

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