Creating a better future for our kids, one great basic at a time.

When it comes to how we do things, we believe it’s not just one thing – every little thing counts and it all adds up to significant positive impact.

Premium Organic Fabrics
Our fabrics are knit locally and ethically in Toronto, exclusively for mini mioche, using GOTS organic cotton.

Low Impact Dye Process
Our fabrics are all dyed locally and sustainably in Toronto using non-toxic, low impact dyes from natural sources.

Ethical + Transparent Manufacturing
Our clothing is made from start-to-finish in Toronto at factories we visit regularly, by people we know are paid a fair living wage.

No Plastic Packaging
Unlike most apparel companies, we do not receive or ship any of our products in plastic bags.

Eco-Conscious Marketing + Shipping Materials
Everything from our hangtags to our postcards, shopping bags and mailers are made with recycled matter and can also be recycled.

In-Store Donation Program
We offer an in-store donation and up-cycle program. Bring in your gently used kids clothing and footwear, we’ll donate it on your behalf and you’ll receive a discount on your next purchase.

Give-Back Program
We believe in leveraging our brand and working with our community as a force for positive change. Through purposeful partnerships and collaborations, we’ve been able to support a number of organizations who are doing amazing work such as The Teresa Group, The New Moms Project, LGBT Youthline, and Black Health Alliance, to name a few.

Elevated, Quality Basics
Our goal has always been to create simple, soft, elevated, timeless basics – clothing that makes kids look and feel good. We offer over 30 gender neutral styles year-round, that are made for real kid life.

We’re not perfect – but what we are is mindful, aware, and always striving to be better.

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Ethic Earth™