Ethics with audacity
Materials, manufacturing, cost… Let us take you behind the scenes to learn about these with total transparency
Since the creation of Minuit Sur Terre in 2017, the value that has driven us the most each day has been ethics. We are committed to offering vegan items made with no materials from animals, with as little impact on the environment possible. All of this without compromising on style or quality. Borne out of frustration that we cannot find vegan shoes that unite fashion and ethics; season after season we renew our collections always with the same ambition: offer creations that are modern, desirable and made with respect to animals, human beings and our planet.
This season will mark the inauguration of an exceptional new vegan material, made from grapes, which takes on the challenge not only of being eco-responsible, but also of high quality and aesthetically-pleasing.
OUR “RAISIN D’ÊTRE”
We are the only company in France to use this revolutionary vegan leather, composed of grapes (waste from harvest) and vegetable oils.
However, this is not the only plant material we use, with the lining and insole of our shoes in fact being composed of viscose fabric from grains.
We are also working with numerous vegan recycled materials: plastic bottles recovered from the Mediterranean for the interior of the bags, the mesh and the laces, recycled rubber for the outer soles and recycled cotton for our new, top secret project!
NO LEATHER NO CRY
Since the beginning our mission has been to offer an alternative to animal leather, as for us ethics do not go hand in hand with suffering. All of our products are vegan and certified by PETA.
A UNIQUE EXPERTISE
959 kilometres. This is the distance that separates the factories and our office; it’s even shorter than Calais to Marseille.
In our workshops, the shoes and bags are produced by hand with the greatest care by our expert workers, which ensures optimal quality and perfect finished products.
In our workshops, the shoes are produced by hand with the greatest care from our expert workers, and protected by strict working regulations. Naturally we then looked for a workshop for manufacturing leather goods and our new projects in the same geographic region, to limit our carbon footprint associated with travel.
Sincerity and transparency
As we are proud of our choices and we do everything with the best intentions, we have nothing to hide.
Every decision we make is always explained; the composition of each material that we use is detailed as precisely as possible, without bending the truth or using pretentious vocabulary to warp reality; and our prices are fair and truly justified. For us, a company is also ethical with respect to its customers, thus transparency has always been at the core of Minuit Sur Terre.
After Minuit comes Aurore
Aurore is our platform for second-hand vegan products created in August 2019.
It is there that we resell our prototypes, shoes that have been worn during photoshoots, products with minor defects, but also shoes in good condition that you do not want to wear anymore; all of this at an affordable price. This project is part of our responsible vegan movement, as at our core we ensure a second life for our products. For every 100 pairs sold on the platform, we also make a donation of €1000 to one of the associations we support for the protection of animals or the environment.