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Our bathrooms were once packed with products for us (the fancy kind), our partners (the whatever kind) and our kids (the safe kind).

It wasn’t working. The reality was that we wanted something premium, practical and safe for everyone, so we decided to throw this whole his/hers/theirs nonsense out the bathroom window and start Odele.

Odele is women-owned and operated. Designed, formulated and manufactured in Minneapolis, MN, we’re applying decades of experience in beauty, product development and retail—as well as the lens of motherhood—to build a lifestyle brand for real life.

Our Mission

To democratize the beauty space and put fancy + clean where they belong — off the top shelf and into real life. We’re committed to developing approachable products that meet your high standards (for you + your people) and work exceptionally well without harmful or disruptive ingredients.

At Odele, we create clean, premium beauty essentials for you + your people.

We are relentless in our pursuit of what works, and we settle for nothing less than what delivers on our high standards for quality, effectiveness and safety.

We think a clean list of ingredients should be the industry norm and not the exception, we know that crazy good does not have to equal crazy expensive, and we believe that beauty is worth sharing.

Clean

European standards and progressive retailer clean programs inform our ingredient selection. We do not use sulfates, formaldehydes or formaldehyde donors, phthalates, parabens, dyes, synthetic fragrances, or any of the 1,328+ cosmetic ingredients banned by the European Union. We are also vegan, cruelty-free, allergy tested and dermatologist tested.

We are always on the lookout for new technologies and ingredients that deliver on performance without compromising safety. And if we can’t replicate performance of a “dirty” mainstream beauty product, we won’t make it until we find a clean version that performs just as well.

Inclusive

Our products are made for you, but meant to be shared. Our 100% natural fragrance is ungendered, and our products are developed based on needs by hair type; not by gender, age, or any other measure.

While meeting your standards for salon-grade haircare, we’ve thoughtfully removed the barriers to sharing. Affordable, approachable, safe, and generously sized products for all who share your shower.

Fancy

We make true salon-grade formulas. While that sounds fancy, we’re not too fancy to share because we’ve found a way to deliver high-quality, premium product at an approachable price.

Odele products are fancy from formula to package design. When it comes to our formulas, we have chosen to use non-commodity, high-end raw materials and our percent of solids (aka the good stuff in our formulas) surpass benchmarks of products that cost over 2x what we do. Balance was the focus as we would not settle for anything less than beautifully composed formulas that perform.

Formulation Philosophy

Choosing the right hair care shouldn’t require a PhD. We develop products based on specific needs associated with hair types, and invest in the best possible ingredients over all else. Our promise is to always keep it clean + approachable. With simplicity, safety + integrity of performance as our compass, our products deliver multiple benefits—from great hair days for all who share your shower, to a more beautiful shower shelfie.

Key Active Ingredients

Amaranth and rice tein are the hero ingredients in our hair care line. We love them so much we put them in everything. They work together to nourish your hair and fortify it against damage, promoting overall hair health, shine, manageability, volume and movement.

100% Natural Signature Scent

No artificial ingredients made the cut in the creation of our signature scent. We call it Marine, and it’s a balanced blend made up of watery green notes, cucumber, oakmoss, ylang-ylang and other florals.

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Ethic Earth™