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We Make High-Quality Natural Products that Actually Work… Really Well

Eight years ago, two best friends from Austin, Texas started Puracy with a single goal – to make effective, plant-based cleaning and personal care products that were gentle enough to use around their newborn daughters.

After having kids of our own, we discovered that many natural products that were safe for use around children and pets had a trade off – they were not very effective. So for the past eight years we’ve worked with a team of doctors and chemists to create household products that checked the following boxes: Fast forward to today. With millions of bottles sold, Puracy products have become #1 best-sellers on Amazon, they’ve been featured by The New York Times, CBS, NBC, and Martha Stewart, and they are now available at select Target stores nationwide.

Our Small, Family-Owned Company Is Winning Awards
With more than 20,000 five-star reviews, our natural & organic formulas have been thoroughly tested and proven to work flawlessly in households everywhere. In just eight short years, we’ve won countless awards, including…

• 25,000+ Five-Star Reviews
• More than 8 Million Bottles Sold
• Four #1 Best Sellers on Amazon
• The New York Times – “Best All-Purpose Cleaner”
• Business Insider – “Best Bathroom Cleaning Products”
• The Bump – “Best Baby Skincare Products”

pu-ra-cy [pure-a-sea] = the state of pure
We believe in full transparency when it comes to our product labels and marketing efforts. Our labels clearly outline every ingredient within each Puracy product – no exaggerations, no omissions. Based on our commitment to using only the purest ingredients available, every Puracy formula is at least 99.3% natural. Many of our products contain an even higher percentage of natural ingredients. In other words, there is never more than 0.7% of synthetic ingredients in any given product formula.

Safe for Your Families, Pets, and the Environment
No sulfates (SLS, SLES, SCS), triclosan, formaldehyde, parabens, phosphates, MEA, DEA, TEA, chlorine, bleach, petrochemicals**, animal by-products, allergens, perfumes, dyes, or caustics.

Mother Nature + Doctors & Experts = Flawless Results
Our goal is to make high-quality, plant-based products that are actually effective, no matter the cost. To accomplish this, we partner with some of the nation’s leading doctors, chemists and industry experts…

A History of Industry-Leading Innovation
Thanks to a series of scientific breakthroughs, our formulas are engineered to do more with less – they work better, last longer, use less packaging and are made from the purest natural ingredients available.

2014
Puracy develops industry-leading 10x concentrated laundry detergent. The main ingredient in most laundry detergent is water. Not Puracy’s. Our award-winning 10x formula washes 96 loads of laundry with a tiny 24-ounce bottle,
reducing unnecessary plastic, water and energy waste. To this day it remains the most concentrated laundry
detergent sold in the United States.

2015
Puracy launches world’s first six-enzyme stain remover Enzymes have proven to be the most effective ingredients to safely eliminate stains. There are six types of enzymes, each of which works best on a different type of stain. After several years of exhaustive R&D, we developed the first stain remover in history to include all six plant-based enzymes (our closest competitor uses only three). The end result – Puracy Natural Stain Remover eliminates stains that our competitors’ products simply can’t remove.

2018
Puracy cements its leadership in eco-friendly refill pouches In a market where most companies don’t offer refills, we’re proud to be an industry leader. Our 64-ounce refill pouches save more than 90% in plastic, water and energy compared to traditional bottles. We now offer the largest refill pouches on the market for nearly a dozen different Puracy products, which has saved over 300 tons of plastic into our environment — and counting.

Puracy GUARANTEE
From a Company You Can Feel Good About

• Zero Risk: 100% Satisfaction Guaranteed
• Developed by doctors, trusted by families everywhere
• Friendly, same-day customer service
• Charity donation with every sale
• Never tested on animals: Certified Cruelty-Free
• Hand-drawn artwork on each bottle supports local artists

With Each Purchase, You’re Helping Build a…

Healthy Family
Our ingredients are plant-based, gentle, hypoallergenic, free of harsh chemicals, and child and pet safe.

Cleaner Environment
Our products are biodegradable, our bottles are recyclable, and our refill pouches save more than 90% in plastic, water and energy.

Caring Community
For every purchase, we make a donation to local children and families in need. Our products are proudly made in the USA, and the artwork on every bottle helps support local artists.

Pure Love Guarantee

You’re going to love our natural care products so much that we guarantee it. In the unlikely chance you’re not a fan of a product, we’ll give you your money back. No returns necessary, never any hassles, and no questions asked.

Every purchase helps us donate to families in need & supports local artists.

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Ethic Earth™