Our mission? To provide every child in South Africa with a pair of socks to wear to school. That’s why for every single pair of Sexy Socks sold, we give a pair of school socks to a South African child in need. Warm toes all round.

It all began in 2014.

Founder, Dave Hutchison, discovered the harsh reality that many South African children go to school without a pair of socks to wear and so, the idea for Sexy Socks was sparked. A socially-driven company determined to make a difference, Sexy Socks not only donates a pair of school socks for every pair of Sexy Socks sold, but we also use our sock drops (where we visit schools to deliver socks) as an invaluable platform to talk to the students about social entrepreneurship; that business can be used as a force for good and a force for change; and ultimately encouraging them to find something in their everyday life to make their community a better place.

Sock Drops

New to Sexy Socks? Then you might not know that for every pair of Sexy Socks we sell, a pair of school socks is given to a child in need.

It’s impossible to accept that so many South African children don’t have something as basic as a pair of socks to wear to school, and it’s our mission to change this.

Warm toes = easier to concentrate at school = more learning = better education.

But, we don’t only do it because of the socks. Our sock drops are the highlight of our one-for-one business, because they provide us with a platform to talk directly to the children we meet about social entrepreneurship and tell them that they have the power to make South Africa a better country. If we can inspire just one child to become a social entrepreneur, it will be worth thousands and thousands of socks.

So, no matter where you are in the world, your support of Sexy Socks is making a tangible difference in someone’s life.

And for that, we can never thank you enough.

More than just socks.

Not only does a pair of Sexy Socks (or Sexy Jocks, for that matter) have a positive social impact thanks to the one-for-one model, but we also put an immense amount of love into every aspect of the products themselves – from conceptualisation and product design to yarn selection, our business practices (we believe in doing good business), manufacturing, and everything in between. We’re famous for our fun socks made from bamboo – a magical fibre which is not only kinder to the environment, but it is also antibacterial, anti-odour, hypoallergenic, and crazy soft. Our premium combed cotton socks and Sexy Jocks joined the team more recently, bringing the unmistakable Sexy Socks splash of fun to ordinarily dull wardrobe staples.

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