Born in the heart of Sydney, we aim to create a minimalistic and mindful skincare experience for our customers. By crafting products that are vegan friendly, affordable and organic, we aim to be a sustainable and thoughtful company that elevates our customer’s skincare experience.

Discover our Strong & Mindful Range and connect the dots between mindfulness, self-love, and skincare.

We believe caring for your skin should be a positive experience. It should bring you a sense of happiness, gratitude and self love.

We are conscious of our impact on the environment. Here’s how we’re doing our part to make the world a greener place.

Product Packaging

The majority of our packaging is either derived from recycled materials, can be recycled or re-used, or are fully biodegradable. Below is a list of what to do with our packaging:

Postage mailer: Compostable and biodegradable. Visit hero.packaging for further information.
Boxed packaging: Recyclable or reusable.
Packaging “foam” peanuts: Compostable and biodegradable. Soak in water to decompose or place in your compost bin.
Glass jars and bottles: Reusable at home or through our Give Back Recycling Program.
Paper products: All paper used can be recycled or are made using recycled pulp.
Wood wool: Reuse or compost.
Sticky tape: Compostable and biodegradable. Visit hero.packaging for further information.

Give Back Recycle Program

To minimise wastage and reduce our impact to the environment, you can opt in to send back your empty The Purity Project jars and bottles to be recycled. We value customers who are eco-conscious, so you’ll receive 20% off storewide and free shipping, redeemable once your pre-loved bottles/jars have been received*.

*To maintain upmost quality and hygiene, we have guidelines in place outlining the condition your pre-loved jars and bottles must be in. Further details will be provided to you upon opting in.

Courier Provider
We partner with carbon-neutral delivery providers only.

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