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Freshly made, cruelty-free, natural

Discover our multi award-winning range of skincare and beauty, freshly made in the UK using the most innovative, effective ingredients that nature has to offer.

 
Susie's Story

Susie’s Story

“My grandma, a medicinal chemist and toxicologist, always taught me that, like our bodies, our skin needs feeding with healthy, nourishing and, most importantly, natural ingredients.

Growing up in Cairns, Tropical North Queensland, Australia, I was surrounded by an abundance of natural ingredients, including fresh aloe vera plants and exotic fruit trees. The environment I grew up in has had a huge effect on the products we create at Tropic.”

Susie Ma, Founder and CEO

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Ethic Earth™