Meet The Team

We Are Ethic Earth™


Mia Calder

“I am not just passionate about people, but about the planet and animals too. I believe that by making small changes, together we can change the world.”

Founder of Ethic Earth™, business woman and entrepeneur Mia’s roots lay in  the health  industry before. Previous founder and owner of a wellness clinic that combined nutrition, brain profiling,  life coaching and neuro linguistic programming to suit the mental and physical wellbeing of clients, she has always been passionate about the physical and mental wellbeing of others.  After selling her business and relocating to a different continent, and being unfamilliar with a new country’s eco-friendly, cruelty-free and vegan brands, Mia found it incredibly difficult to find information about relevant products, food, and services to support her vegan and eco-conscious lifestyle. “Though there is a magnitude of businesses advertising online and many options to choose from, there was no cumulative platform with a wide range of ethical and humane choices that was easily accessible, informative and user friendly. Information was scattered and confusing. What I wanted, was a combination of Amazon and Yelp, but with only ethical products and business options. Thus the idea of Ethic Earth was born.” 

Chief Technology Officer

Rudolf Verhoeven

“I believe that this initiative is equally valuable to the Earth as it is to all of her inhabitants.”

Rudolf has more than 20 years of experience in information technology for medium to large enterprise environments, where he worked as a converged communications specialist for most of his career. “Although my expertise lay mainly in business requirements analysis,  advanced network infrastructure management, root cause analysis, team leadership and service delivery management, I am extremely passionate about animals and the environment. When I was approached with the concept of Ethic Earth, I immediately shifted all of my focus to building this company.”

Senior Journalist

Marie Opperman

“I am passionate about veganism and animals and believe in living the desired change.”

Marie Opperman is a South African journalist with extensive writing experience for various national magazines, as well as the author of three non-fiction books. She is a regular contributor to a monthly magazine on beautiful living. Marie holds a BA degree in Languages and a post-graduate diploma in translation. She is a Buddho Reiki practitioner and Inca shaman initiate.

Magazines: Huisgenoot/You, Sarie, Tuis/Home Media24. Books: The Hidden Epidemic, My journey to thyroid health with Mariëtte Chippendall, The Ayurveda Handbook with Lisa Fromsdorf, Oshun Books, an imprint of Random House Struik, An Affair to forget, a true story, Zebra Press, an imprint of Random House Struik, also available in Afrikaans.

Mahatma Gandhi said: “We but mirror the world. If we could change ourselves, the tendencies in the world would also change. We need not wait to see what others do. “

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“Wisdom is not a product of schooling but of the lifelong attempt to acquire it.” ― Albert Einstein
Ethic Earth™